EY
Manager, Marketing Transformation, UKI Studio+
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At EY, we’re all in to shape your future with confidence.
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About EY Marketing Transformation
Growth at EY comes from solving the most important challenges for our clients—helping them transform their marketing organizations to drive sustainable brand engagement, customer acquisition, and market leadership. The Marketing Transformation Team partners with organizations to reimagine marketing strategies, processes, and technologies, enabling high-performing teams and future-ready marketing capabilities.
We are a diverse group of marketing strategists, transformation consultants, and technologists. We deliver full-service business transformation, building a better working world by creating new ways to serve clients and help them grow—this is marketing re-imagined. Our team leverages advanced AI, analytics, and automation to unlock new opportunities and drive measurable impact.
The Opportunity
As a Manager in the Marketing Practice, you will lead key workstreams and deliverables within our client engagements focused on transforming marketing strategies, operating models, and customer engagement approaches. You will take ownership of delivering high-impact outcomes that span marketing transformation, campaign development, customer experience, and data-driven performance optimisation.
This is a client-facing role requiring strong leadership, strategic thinking, and the ability to manage complex programmes. You will be accountable for driving outcomes, managing teams, and ensuring the delivery of innovative marketing solutions that deliver measurable growth and lasting impact.
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Key Responsibilities
- Lead client-delivery workstreams: Own the delivery of marketing transformation deliverables, ensuring quality and timely outcomes.
- Advise client stakeholders: Build trusted relationships with marketing leaders, guiding them through strategic decisions.
- Design scalable operating models: Develop marketing governance frameworks and organisational structures that enable efficiency and agility.
- Shape strategy and execution: Oversee the design of integrated marketing strategies across digital, social, and traditional channels.
- Drive campaign excellence: Ensure end-to-end campaign lifecycle optimisation, from concept through execution and performance measurement.
- Leverage analytics for impact: Translate data insights into actionable recommendations to improve ROI, customer acquisition, and retention.
- Manage teams and mentor talent: Lead and coach consultants, fostering capability development and a high-performance culture.
- Collaborate across EY: Work closely with Technology, Strategy, Tax, and People Consulting teams to deliver integrated solutions.
- Support business growth: Contribute to business development through proposal creation, client pitches, and thought leadership.
- Ensure quality and compliance: Maintain EY standards in project governance, risk management, and client delivery.
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Required Skills & Experience
- Experience in marketing strategy, campaign management, or customer experience transformation.
- Strong understanding of digital marketing platforms, CRM systems, and advanced analytics tools.
- Proven ability to lead complex projects and manage multidisciplinary teams.
- Exceptional communication, stakeholder management, and presentation skills.
- Experience in consulting or agency environments.
Desirable Qualifications
- Degree in Marketing, Business, or related field.
- Industry-recognised accreditation (e.g., CIM).
- Certifications in digital marketing or analytics (e.g., Google Analytics, Adobe).
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
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