What you'll build

• Expand LEGO Insiders coverage across LEGO Certified Stores.
• Optimise membership activation across LEGOLAND Parks.
• Support the transition of LEGO Discovery Centres into the wider membership ecosystem.
• Identify and shape future opportunities for membership expansion across partner-operated channels.
• Help create a coordinated approach to membership growth across a range of markets and channel environments.

If you've worked in a role where you delivered membership or loyalty initiatives, evaluated commercial opportunities, and partnered with external organisations, you'll feel at home here. What matters most is your ability to connect commercial insight with practical action and bring stakeholders together around shared goals.

Life on the team

You'll join the Membership Growth & Expansion team within Central Marketing. We elevate and scale LEGO Insiders through growth strategies, a differentiated membership proposition, and audience-led approaches that strengthen long-term member value. We work in a hybrid rhythm and collaborate closely across global and local teams. You'll be part of a team that values a growth mindset, applies critical thinking to complex challenges, takes accountability for outcomes, and learns from different perspectives.

What success looks like

Success means expanding membership growth across a variety of partners, markets, and experiences while balancing the needs of members and commercial partners. Over the next 12 to 18 months, the team will continue building the foundations for long-term member growth and loyalty at scale. You'll work closely with colleagues across Membership and Personalization, regional and market teams, and Global Commercial Development to help shape the future of membership expansion.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.