Adelphi Group
Manager, Programmatic
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Job Description: Brand Manager, Programmatic
Agency:
PHD EMEA Business Unit, part of Omnicom Media (OM)
Job Overview:
PHD EMEA Business Unit, part of Omnicom Media (OM), is seeking a Brand Manager, Programmatic to join their central Digital Activation team for one of the world’s most iconic sportswear and fashion brands. The role involves superior media strategy, deep insights, and flawless execution of digital marketing campaigns. The agency has been appointed as HSBC’s agency of record for their media services, and the collaboration is set to continue into 2025.
Key Responsibilities:
- Own programmatic campaign builds, including setup, quality assurance, and launch readiness.
- Manage reach and frequency optimization against campaign plans, identifying and flagging delivery risks early.
- Oversee the quality of campaign execution, including trafficking, delivery monitoring, and digital quality governance.
- Execute test-and-learn programs and programmatic partnerships, ensuring activity aligns with agreed plans.
- Act as a key day-to-day contact for markets on brand campaign delivery.
- Develop weekly performance reporting, providing clear insights and recommendations.
- Work closely with Markets, Creative, and Ad Operations to manage asset trafficking and creative dependencies.
- Translate communications strategies into effective activation plans, advising on audience segmentation, media quality, and platform selection.
- Manage campaign trackers, activation documentation, and governance processes.
- Pilot new brand formats and supply sources, measuring results against relevant benchmarks.
- Stay up to date with developments across DSPs, premium publishers, and technology platforms, bringing new opportunities to the wider team.
- Identify opportunities across online video, Connected TV, and emerging channels.
- Support the onboarding and development of team members, sharing knowledge and best practice across the wider Hub.
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About You:
- Strong hands-on programmatic experience, passionate about delivering high-quality brand campaigns in a fast-paced, international environment.
- Experience in programmatic activation, including hands-on campaign build and optimization.
- Strong DV360 experience across display, online video, and Connected TV.
- Experience delivering brand-focused programmatic campaigns, with an understanding of metrics including reach, frequency, attention, and wider brand outcomes.
- Experience executing premium supply deals.
- Working knowledge of brand suitability and verification tools such as IAS.
- Experience coordinating campaigns across multiple markets and stakeholders.
- A strong understanding of third-party tracking and ad tech.
- Strong analytical skills, with confidence using Excel and interpreting campaign data.
- Experience producing reporting that provides clear insight and actionable recommendations.
- Excellent organizational skills, with the ability to manage multiple projects and priorities simultaneously.
- Strong communication and stakeholder management skills.
- A proactive, solutions-focused approach and the confidence to flag risks and opportunities early.
- Additional European language skills would be desirable but are not essential.
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Office Attendance:
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, and many of their agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Commitment to Diversity and Inclusion:
Omnicom is committed to hiring and developing exceptional talent. They agree that talent is uniquely distributed, and they’re focused on developing inclusive teams that can bring the best solutions to everything they do. They strongly believe that celebrating what makes them different makes them better together.
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For details on how your personal data will be processed, please refer to the Recruitment Privacy Notice.
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