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WPP Media

Manager, Programmatic

London
Posted 1 day ago
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About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.


3629 - Manager, Programmatic - GCS

Role Summary and Impact

Global Solutions is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across WPP Media who work on Global clients. We accelerate our clients’ businesses by leveraging the power and capabilities of WPP Media and Choreograph, and through partnerships with the world’s leading digital platforms.

We are now looking for the new Programmatic Account Manager to come and join the growing Programmatic team based in London.

The Role

The Programmatic Account Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the Programmatic Account Director & Global Operations Centre. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

Key Responsibilities

Campaign Management

  • Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.
  • Competently create media plans designed to achieve specified KPIs.
  • Understand the products and solutions that could be relevant for clients that have been developed within the group.
  • Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Client and Partner Management

  • Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
  • Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.
  • Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
  • Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

People Management

  • Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised and that deadlines are met.
  • Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

Operational Excellence

  • The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
  • Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
  • Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.

Skills & Experience

  • Passionate about programmatic activation and driving continued excellence.
  • Confidence in DSPs, DV360, TTD and Amazon.
  • Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
  • Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
  • Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
  • Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.
  • Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

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Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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Location

London, England, United Kingdom

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