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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3040 - Manager, Social - GCS
Role Summary and Impact
Following our successful appointment to handle Skechers’ EU Performance channels, consolidating their mid- and lower-funnel conversion activity. We are currently building out a dedicated central activation team based out of London. This transition marks an exciting phase as we centralise operations and optimise their performance strategy across Europe. Joining us at the beginning of this new chapter offers a unique opportunity to help shape the account's structure, establish new ways of working, and influence how we drive digital growth for a major global brand. It is an ideal role for someone who thrives in a fast-paced, performance-driven environment and wants to play a key part in establishing a high-performing agency team from day one.
The Media Activation Manager is responsible for owning the day-to-day execution of all elements of paid social activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. You will also work closely with your account lead (and the team’s head of social), to deliver world class paid social programmes which exceed our client’s expectations.
What we need from you
- Effectively manage your & your team’s designated paid social accounts; ensuring ongoing and timely optimisation is delivered by the team and constantly proactively looking for both tactical and strategic optimisation opportunities
- Take responsibility for the delivery of wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) and guide more junior team members in how this can be effectively achieved
- Ensure adherence to all channel best practices for client within paid social, and contribute to the development of paid social best practice
- Take ownership of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals, and manage the planning, execution & evaluation of tests with methodical accuracy
- Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, with support being provided as required
- Managing forecasting and launching new campaigns and initiatives
- Keep abreast of large-scale developments across display, programmatic and paid search channels to maintain practitioner-level working knowledge of these (to complement expert paid social knowledge) in order to be able to manage juniors working across these channels
- Take responsibility for the data integrity & compliance of your account, including working across different functions to troubleshoot data issues
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Skills and Experience
- Strong written and verbal communication skills across all platforms
- Expert organizational skills, great attention to detail
- Concrete knowledge of all areas of digital marketing and media
- Ability to implement and adhere to and meet deadlines and project manage multiple campaigns
- Excellent client relationship and management skills
- Proven problem-solving skills and ability to think outside of the box for creative solutions
- Ability to lead and motivate team members in a positive light
- Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
- Motivational Manager leading by example while encouraging and coaching one or several juniors on the team
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress
- Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction
- Foster a good working relationship across all client teams to facilitate flawless execution of plans
- Strong and effective communication across all levels
- Ability to establish and maintain effective relationships both internally and externally
- Understand when to escalate issues to Client Director and Media Activation Director
- Provide awareness and recognition for jobs well done
- Proven experience at Account Manager level in a Digital Media or Advertising role
- Experience with planning and running larger-scale paid social campaigns on Facebook, Twitter, LinkedIn & Pinterest across multiple markets
- Experience with paid social bid management platforms (4C etc.)
- Proven Project Management, Leadership and People Management Experience
- Experience with Google Analytics (plus certification) desirable
- Experience with programmatically-bought paid social activity desirable
- Some experience with paid search, programmatic display & reservation-based buying desirable
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Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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