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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3011 – Manager, Social - UK
Role Summary and Impact
Airbnb is a global platform that goes beyond accommodation, offering a community where guests can book unique homes and stays, as well as participate in handcrafted experiences and services led by inspiring local hosts. As part of the social media team on this account, you will drive and support the media execution that powers this diverse global ecosystem.
The candidate will report into the Paid Social Account Director. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Meta, X, Snapchat, Pinterest, Reddit. You will lead by example, taking responsibility for the guidance and development of offshore activation teams, with Social AD and BD.
Key Responsibilities
- Leading the planning, creation, and ongoing management of Paid Social campaigns
- Carrying out health checks on the accounts to ensure they are set up and running as per WPP best practice
- Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
- Creating and leading the execution of development and testing plans including media owner betas where possible
- Preparing presentations and leading client calls and face-to-face meetings
- Working with the AD to devise campaign strategy and translate this into campaign delivery
- Delegating and managing workloads across the offshore activation team
- The accurate management of budgets - internal and global spend trackers
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Skills and Experience
- First-class communication skills, both written and oral
- Exceptional hands-on Paid Social experience and comprehensive knowledge of best practice across all major social platforms
- Experience supporting, developing, and mentoring junior team members
- Experience managing Brand and DR campaigns, optimizing accounts to achieve performance targets
- An expert in developing and implementing audience strategies to optimize Paid Social campaigns
- Experienced in applying bid rules, buying methods, and automation to optimize and complement campaign management tasks
- Proficient in using advanced features available within the native (Meta, TikTok, Snapchat, Pinterest, Reddit, X, LinkedIn, etc.) and 3rd party platforms (Smartly, Sprinklr)
- Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
- Confident in new AI technologies and solutions
- Ability to work under pressure and to tight timelines
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
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We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK-based role and requires individuals to have the right to work in this location.
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