The Boots Group
Manager
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JOB DESCRIPTION
Role: TikTok Shop Trading & Operations Manager
Contract: 12m FTC (with scope to increase)
Shift Pattern: Full Time
Location: UK
Recruitment Partner: Matthew Nelligan
Are you ready to take your career to the next level? Boots is on the lookout for a TikTok Shop Trading and Operations Manager to join our dynamic Digital team here at Boots. If you’re passionate about e-commerce and want to make a real impact, this could be the perfect opportunity for you!
About this role
You will lead Boots’ TikTok Shop channel, owning commercial performance and day-to-day operations for a business that’s new to the platform. This role is for a hands-on TikTok Shop specialist who can drive revenue growth, shape LIVE commerce, and build internal capability across Commercial, Marketing, Finance, Operations and Brand teams.
You will act as Boots' in-house TikTok Shop expert, bringing proven experience from another TikTok Shop business and building capability across Commercial, Marketing, Finance, Operations and Brand teams. Partner closely with the Boots Marketing lead, who will own content, creator and affiliate strategy.
Key Responsibilities
Commercial Trading
- Own TikTok Shop GMV, sales and trading performance.
- Develop and manage the trading and promotional calendar.
- Optimise assortment, pricing, bundles and promotional mechanics.
- Identify growth opportunities and drive performance improvements.
TikTok Shop Operations
- Manage day-to-day TikTok Seller Centre activity.
- Oversee product catalogue, listings and launches.
- Monitor account health, platform compliance and operational KPIs.
- Coordinate fulfilment, returns and customer experience with our partners
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LIVE Commerce
- Own the planning and execution of TikTok Shop LIVE shopping events.
- Develop a LIVE commerce calendar aligned to key trading moments.
- Coordinate product selection, offers, stock readiness and event execution.
- Partner with Marketing on hosts, creators and content planning.
- Analyse LIVE performance and optimise future events.
Reporting & Optimisation
- Deliver weekly and monthly performance reporting.
- Monitor GMV, conversion, AOV, traffic, product and campaign performance.
- Use insights to continuously improve channel performance.
Cross-Functional Leadership
- Act as the key point of coordination Marketing, Brand Teams, Supply Chain, Finance, Customer Services, Retail Media and external partners
Capability Building
- Develop TikTok Shop playbooks, SOPs and best practices.
- Upskill Boots teams on TikTok Shop operations and commercial levers.
- Build internal expertise and reduce dependency on external support over time.
What We’re Looking For
- Hands-on experience managing a live TikTok Shop.
- Proven ownership of TikTok Shop sales and commercial performance.
- Strong understanding of TikTok Seller Centre.
- Experience with product listings, trading, promotions and reporting.
- Experience managing operational issues, fulfilment and marketplace performance.
- Strong stakeholder and cross-functional leadership skills.
- Experience within retail, FMCG, beauty, wellness or consumer goods.
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What Also would love
- Experience launching or scaling a TikTok Shop.
- Experience running TikTok Shop LIVE commerce events.
- Experience working with TikTok Shop Partners, agencies or large retail brands.
- Experience developing capability and training internal teams.
What the Role Does NOT Own
- Social content creation
- Influencer management
- Affiliate recruitment and management
- Organic social strategy
- Brand channel management
- Requires close partnership and understanding of how these activities drive TikTok Shop sales.
What’s in it for You?
- At Boots, we offer a range of benefits to support your career and well-being, including:
- Boots Retirement Savings Plan with up to 12% company contribution.
- Generous employee discounts for you and a family member.
- Enhanced maternity/paternity/adoption leave pay.
Join Us
If you’re ready to make a difference and be part of a team that values your contributions, we want to hear from you! Apply now and take the first step towards a rewarding career with Boots.
What’s Next?
Once you apply, our team will be in touch to discuss the next steps. We’re open to discussing part-time and job share options, and we’re happy to provide reasonable adjustments during the application process to help you shine.
Be brilliant with Boots! #BootsCareers #JoinUs #Ecommerce #DigitalMarketing #TikTokShop
KEYWORDS
tiktok shop, livecommerce, ecommerce, Trading,
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