Sefton New Directions Limited
Managing Director
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Sefton New Directions
Sefton New Directions is Sefton Council’s wholly owned adult social care company, established in 2007 and employing around 350 staff.
The company delivers a wide range of care and support services across the borough, from reablement and rapid response to day services, respite care and long-term residential provision for older people and adults with learning disabilities, physical disabilities and mental health needs.
As a wholly owned company, Sefton New Directions plays a key role in delivering the Council’s wider ambitions for Adult Social Care, Health and Wellbeing, supporting strategic priorities around prevention, independence, reducing inequalities and enabling people to live well in their communities. The company is a key delivery partner within the wider health and care system, working alongside the Council, the NHS and neighbourhood health partners.
The company is now entering an important phase with a significant transformation programme underway to ensure services are affordable, viable, sustainable and continue to deliver high quality care, while also improving outcomes, quality and responsiveness to future demand. There is scope to explore new revenue streams and commercial opportunities, including services to private self-funders, linked to supporting the long-term sustainability of services and delivering positive outcomes for Sefton residents.
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Role Overview
The Managing Director will lead the organisation, reporting to the Board and the Shareholder. You will be responsible for developing and delivering the future direction and growth of the company, ensuring its viability and sustainability while maintaining the quality of care that residents and families rely on. This is a role that combines strategic leadership with commercial awareness.
You will:
- Develop and implement the company’s business plan
- Drive change and innovation to meet the challenges of a tightening financial environment
- Work closely with commissioners, service users, trade unions and partners across the health and care sector
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The company operates within a Teckal structure, and the Managing Director will need to understand what that means for governance, commercial freedom and the relationship with the Council as shareholder. You will be expected to ensure the company remains aligned with the Council’s strategic priorities while balancing strong commercial and financial leadership with a commitment to public service.
Key Requirements
- Relevant experience of working at strategic level within a Business Environment that is related to health and care or transferable to that sector
- Ability to interpret, develop and deliver the business plans with relevance to the strategic direction of Health & Social Care
- The ability to influence and engage commissioners, service users and stakeholders in relation to the strategic and operational direction of the Company
- Experience of working with NHS and Local Authorities in the provision of Health & Social Care
Application Details
- Closing Date: 4th October 2026
- Salary: £104,000
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