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Managing Director
Location: Manchester, UK (On-site)
Report to: Board Members
Job Overview
We are seeking a senior executive to lead the Group’s UK and relevant international business operations. The role will be responsible for regional strategy, P&L performance, organisational development, governance, commercial growth, stakeholder engagement, operational excellence and long-term value creation.
Working closely with Group headquarters and global teams, the successful candidate will lead the development of a scalable, compliant and commercially effective organisation, while strengthening the Group’s market position and supporting future capital market readiness.
Please note that relevant physical consumer product industry experience, together with distributor/wholesale and offline retail channel experience, is considered essential for this position.
Key Responsibilities
- Develop and execute medium- and long-term regional business strategies and annual operating plans, aligned with the Group’s global strategy, local market dynamics and applicable regulatory requirements.
- Take full P&L responsibility for the UK and relevant international operations, driving sustainable revenue growth, profitability and performance across the Group’s multi-brand portfolio.
- Build, restructure and scale a high-performing UK-based management team across key functions including HR, legal, procurement, brand, public relations, marketing and field operations.
- Establish and improve corporate governance, reporting lines, performance management processes and incentive frameworks to support a professional, accountable and scalable organisation.
- Oversee business compliance, governance and risk management across the region, working with internal teams, external advisers and relevant stakeholders to support compliance with applicable legal, tax, employment, regulatory and industry requirements.
- Lead brand development, public relations and integrated marketing communications, ensuring commercial and brand activities are delivered in a compliant, responsible and commercially effective manner.
- Oversee reputation monitoring, issues management and crisis communications, working closely with legal, compliance, PR and senior leadership teams where required.
- Drive cross-border collaboration with the Group’s supply chain centre, global branches and internal business functions to optimise procurement, warehousing, logistics, cost control and day-to-day operational efficiency.
- Represent the Group at senior level with key external stakeholders, including industry bodies, trade associations, public sector stakeholders, regulators, channel partners, media contacts and major commercial partners, where appropriate.
- Lead major commercial negotiations, strategic partnerships and cross-regional business initiatives to support business growth and operational synergy.
- Support pre-IPO readiness and listing preparation work, including corporate governance enhancement, financial reporting readiness, internal control development, operational compliance and delivery of agreed capital market milestones.
- Lead or support corporate M&A activity and post-merger integration, including target assessment, due diligence coordination, transaction negotiation, integration planning, resource consolidation and delivery of business synergies.
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Requirements & Core Competencies
- Significant senior leadership experience as a CEO, Managing Director, General Manager, Regional Director, Senior Vice President or equivalent executive role.
- Relevant industry experience is essential. Candidates should have substantial senior leadership experience within FMCG, tobacco, vaping, consumer goods, consumer electronics, wholesale, retail, or a closely related consumer-facing sector.
- Proven experience leading sizeable UK or international business operations with full or substantial P&L responsibility.
- Demonstrable experience in subsidiary management, corporate governance, organisational development, commercial operations and channel ecosystem management.
- Strong understanding of the UK business environment, workplace practices, employment considerations, commercial operations and regulatory landscape.
- Experience working with international headquarters, global supply chains and cross-border management structures.
- Strong strategic planning, business decision-making, commercial negotiation, risk management and stakeholder management capabilities.
- Proven ability to build senior leadership teams, improve organisational processes, develop talent and design effective performance and incentive frameworks.
- Strong commercial acumen, market awareness and ability to lead high-growth, fast-evolving international business operations.
- Experience in pre-IPO readiness, listing preparation, corporate governance improvement, internal control enhancement, financial reporting readiness or capital markets preparation is highly desirable.
- Experience in M&A, due diligence, transaction negotiation, post-merger integration, organisational restructuring or business integration is highly desirable.
- Excellent written and spoken English, with the ability to communicate effectively at board, investor, regulator, media and senior stakeholder level.
- Established professional relationships with relevant industry, commercial, public affairs, media or channel stakeholders would be an advantage.
- Full right to work in the UK.
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Personal Attributes
- Strategic, commercially minded and capable of operating at board and Group level.
- Strong leadership presence, sound judgement and the ability to make decisions in complex and fast-moving environments.
- Professional, credible and able to represent the Group appropriately with senior external stakeholders.
- Results-focused, resilient and able to balance growth, governance, risk and operational delivery.
- Entrepreneurial mindset with a long-term commitment to building sustainable international business growth.
Compensation & Benefits
We offer a competitive executive remuneration package benchmarked against the UK and Hong Kong markets, including base salary, performance-related bonus and long-term incentive opportunities, subject to company policy and eligibility. The package may also include statutory benefits, private medical insurance and other executive benefits. The role offers significant operational responsibility, decision-making scope and the opportunity to contribute to the Group’s long-term international growth and value creation.
About PAX(Hayati®)
PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.
Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.
In 2025, PAX completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.
Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.
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