Xinlung Group Limited
Mandarin / English Sales Manager
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Mandarin / English Sales Manager (UG Market)
Contract Type: Full-time Permanent
Working Hours: Mon–Fri, 9:00 am – 5:30 pm
Location: Birmingham
Salary: £38,000 per annum + uncapped commissions
Role Overview
We are seeking an experienced Sales Manager to lead the UG B2C sales team while taking direct ownership of student conversion from B2B partner channels.
You will manage the full sales pipeline, coach the sales team towards signing and enrolment targets, and personally manage and convert student leads generated through our school and institutional partnerships. Your deep expertise in the UK undergraduate application system will also be essential for advising students, supporting complex cases, and upskilling your team.
Key Responsibilities
1. Sales Leadership & Conversion
- Manage the end-to-end UG sales pipeline, including lead allocation, qualification, conversion forecasting, and target delivery.
- Drive team signing and enrolment performance through proactive pipeline management and effective closing strategies.
- Take direct ownership of B2B-sourced student leads generated by the UG Business Development function, from initial consultation through signing and enrolment.
- Monitor B2C and B2B conversion performance separately and identify actions required to improve results.
2. Team Management & Development
- Lead, coach, and mentor the sales team.
- Set clear objectives, conduct regular performance reviews, and provide structured training.
- Support new joiners through onboarding and ongoing coaching.
- Ensure team members maintain strong consultation skills, product knowledge, and application knowledge.
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3. Application Strategy & Student Advisory
- Oversee student application plans and ensure high-quality advice on UCAS, university and subject selection, application timelines, and offer conditions.
- Leverage expertise across A-Level, IB, and AP curricula to guide students from different academic backgrounds.
- Act as the internal point of escalation for complex undergraduate application cases.
- Support the team with UK undergraduate applications as well as, where relevant, Hong Kong or other overseas undergraduate application routes.
4. Sales Support for Events & Partner Activities
- Support UG BD and UG Content activities where sales consultation or student conversion support is required.
- Participate in selected school events, open days, webinars, or recruitment activities where there is a clear student conversion opportunity.
- The role is not the primary owner of event acquisition or partnership development.
5. Reporting & Customer Experience
- Prepare monthly and quarterly sales and enrolment reports, forecasts, and action plans.
- Monitor conversion performance and lost reasons.
- Proactively gather student feedback to improve service quality and customer experience.
- Maintain clear CRM discipline across both B2C and B2B student pipelines.
Essential Requirements
- Proven experience in the UK international education recruitment sector, with in-depth knowledge of the UCAS system, undergraduate course selection, key timelines, and offer conditions.
- Familiarity with A-Level, IB, and AP student backgrounds.
- Strong student consulting and sales conversion ability, with a track record of meeting or exceeding targets.
- Experience managing and developing a sales team, including training or mentoring consultants.
- Stable, logical, and emotionally resilient personality with strong communication skills in both Mandarin and English.
- Able to independently assess complex undergraduate application cases and provide practical guidance to both students and sales consultants.
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Desirable
- Knowledge of undergraduate admissions in Hong Kong or other overseas regions.
- Experience working across both direct-to-student and partnership-generated student pipelines.
Application Task
Please describe one challenging undergraduate application or consultation case that you personally handled. Please briefly explain:
- What was the student's key challenge?
- What was your initial assessment?
- What were the key decisions you made?
- Did you need to change your original approach? Why?
- What was the final outcome?
- What would you do differently today?
Maximum 800 words. Student information may be anonymised. Shortlisted candidates will be asked to discuss the case further during interview.
How to Apply
If you are interested in this position, please send the following to recruitment@xinlung.com:
- Your latest CV;
- A short cover letter explaining why you are interested in the role;
- Your completed Application Task outlined above.
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