Perspectum Ltd
Market Access Specialist
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Job Overview
As an entry-level member of strategy & market access team, you will help support the sales function target the right customers for trialling and adopting Perspectum technology. You’ll gather the data and guide us to the most compatible hospitals and clinics for whom our imaging technology is a must-have investment. You will help identify the strategies for market expansion. This is a role where you will be at the intersection of healthcare economics, B2B marketing and research, bridging the gap between patient access and commercial success. You will be responsible for assessing what areas of the market access, strategy and commercial analytics will benefit from AI agents. You will act as a bridge between clinical innovation and commercial availability, ensuring that the "value story" of a product resonates with stakeholders other than direct customers.
Essential Duties and Responsibilities
- Market Mapping: Research and identify key decision-makers within hospital networks (CFOs, Radiology Leads, and Procurement).
- Sales Support: Build "Calculators" and ROI models that show how our imaging tech saves time, reduces hospital costs or drives revenue for Radiology Networks alongside the Health Economics Team.
- Lead Intelligence: Analyze regional procedure volumes, ICD-10 codes etc. to tell the sales team which territories have the best financial incentives.
- Competitor Tracking & Intelligence: Monitor what other imaging companies are charging and how they are positioning their tech in the market. Monitor competitor access status and pricing to create "counter-detailing" strategies for sales teams.
- Database Management: Keep our commercial database updated with the latest payer policies and wins alongside members of the Strategy team.
- Market Expansion Strategy: Support the development of market expansion plans for both domestic and international markets. Identify target markets, assess market potential, and establish market entry strategies. Collaborate with commercial teams to develop and execute market expansion initiatives.
- Market Monitoring: Track changes in healthcare policy, regulatory landscapes, and competitor pricing to anticipate risks.
- Brand Synergy: Work with Product Managers to ensure the "Patient Journey" accounts for out-of-pocket costs and financial assistance programs.
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Desirable
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- Cross-Functional Collaboration: Partner with Medical, Marketing, and Legal teams to align patient access activities with broader business goals.
- Value Proposition: Draft "value dossiers" and marketing materials that translate clinical data into economic benefits for payers.
Person Specification
Essential
- Recent graduate in Business, Health Admin, Economics or Bio-Engineering
- Analytical Thinking: Ability to derive insights from qualitative and quantitative research.
- Adaptability: Capacity to pivot strategies based on evolving healthcare markets
- Data Literacy: Comfortable using Microsoft Office, Excel and CoPilot to build basic charts and models.
- Communication: Ability to take a 20-page clinical study and summarize the "3 key points" for a busy executive.
Desirable
- Big Picture Thinking: The ability to think about the space in which Perspectum plays within the broader healthcare ecosystem.
- Scrappy Mindset: You’re comfortable with the "scale-up" pace—wearing many hats and building processes from scratch.
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