Behaviorally
Market Development Associate
London
Posted about 23 hours ago
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Market Development Associate | London
Tues-Thurs Hybrid
Why This Role is Exciting
Based in our UK office, you will be the Europe-based member of our Market Development function, working closely with your US-based functional team while partnering day-to-day with senior commercial and account leaders across Europe.
- Build Your Commercial Career: Gain hands-on experience in prospecting, client engagement, and business development while taking on increasing ownership and responsibility.
- European Market Ownership: Take an active role in driving market development across Europe and identifying new growth opportunities.
- Senior-Level Exposure: Work directly with senior commercial and account leaders across Europe to support their growth priorities.
- Cross-Functional Exposure: Collaborate across Business Development and Marketing on prospecting, campaigns, events, and other growth initiatives.
- Flexibility & Balance: Enjoy a hybrid work model (3 days per week in-office), annual bonus, and incentives.
- Recognition & Culture: From employee recognition programs to company-sponsored events, your contributions will be seen and celebrated.
What You Will Do as a Key Member of Our Team
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Business Development
- Own day-to-day Market Development activity across Europe, identifying prospects and opportunities and driving outreach activity forward
- Conduct outbound prospecting through email, LinkedIn, phone, and other channels to engage potential clients
- Research target companies, markets, and decision-makers to identify new business and growth opportunities
- Partner with senior commercial and account leaders across Europe to translate commercial priorities into targeted outreach and growth initiatives
- Contribute to the development and execution of business development strategies that support revenue and growth objectives
- Build and manage structured outreach and follow-up activities using CRM and AI-enabled tools
- Generate interest in Behaviorally’s services and book qualified meetings for the commercial team
- Monitor prospect engagement, market trends, and outreach results while maintaining accurate pipeline activity and working toward established goals
Marketing Support
- Support industry events, conferences, campaigns, and other marketing initiatives
- Assist with social media content and activities that increase Behaviorally’s market visibility and engagement
- Leverage AI and digital tools to support content development, market research, and marketing activities
- Support pre- and post-event outreach to help turn engagement into prospective client opportunities
- Collaborate with Business Development and Marketing on initiatives that support overall business growth
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Qualifications
- 2+ years of professional experience in business development, sales, lead generation, marketing, client services, or another relevant commercial environment
- Confident written and verbal communication skills with a willingness to engage prospective clients through email, LinkedIn, and phone
- Highly motivated and competitive, with the confidence to take ownership of initiatives and work toward measurable goals and targets
- Organized and able to follow a structured, systematic approach to prospecting and follow-up
- Curious, adaptable, and eager to learn about new industries, clients, products, and technologies
- Strong attention to detail with the ability to manage multiple outreach activities simultaneously
- Collaborative attitude and willingness to contribute across both Business Development and Marketing
- Experience with CRM, sales enablement, or AI-enabled tools is a plus but not required
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