The Pokémon Company International
Market Development Manager (Bilingual Spanish/English)
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Get to know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get to know the role
Job Title: Market Development Manager
Job Summary: This role will be managing Organized Play Market Development initiatives and activities in Spain and Portugal. A successful hire will be responsible for onboarding of retail locations in the assigned markets, managing day-to-day customer relationships and plans and executing events and projects as per the annual market development plans.
People Manager: No
What you’ll do
Managing Organized Play Market Development across Southern Europe:
- Identifying and developing retail accounts and relationship programs designed to produce opportunities to grow the network for Play! Pokémon programs.
- Recruiting, developing and managing Play! Pokémon Store partnerships and opportunity pipelines and ensuring the retention, growth and customer satisfaction of retailers.
- Promoting Play! Pokémon Programs with internal and external stakeholders.
- Evaluating program trends and providing analysis and recommendations for improvement of market performance.
- Working toward mutual goals, strategies, and objectives to build awareness and support of overall strategic benefits of the Play! Pokémon Store network.
- Providing KPI analyses, long-range forecasting and analysis to suggest potential partnerships.
- Monitoring and evaluating programs to assess the impact of the solutions in the marketplace and the overall success of the Play! Pokémon programs.
- Monitoring competitor activity in retail and implementing strategies to maintain retention and become best-in-class retail network for Organized Play programs.
- Attending key international events to align with Resellers & Retailers, Pokémon Professors and international vendors, among others.
- Managing vendor contracts, ensuring alignment with program and organization goals.
Additionally, providing day-to-day support including but not limited to the following:
- Onboarding of new leagues, including review and processing of applications from Play! Pokémon Stores including administration of venue reviews.
- Executing roll-out of Play! Pokémon Programs to eligible Play! Pokémon Stores in alignment with stakeholders including communication with retailers, day-to-day support and reporting.
- Supporting, planning and/or executing on variety of projects and programs of differing scope (including, but not limited to, Meet & Greets, Retailer Days, Trade Shows, and Store Tours).
- Working with CRM system and handling user data of retail venues and store contacts, including address maintenance and email campaigns.
- Daily coordination and reply to customer service escalations through email and/or ticketing system, delegation where necessary, and improving workflows.
- Assisting in investigation, documentation and follow-up on retail program policy compliance with internal and external stakeholders in close collaboration with the Trust & Safety Team.
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What you’ll bring
- Five (5) to seven (7) years of related professional experience.
- Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
- Fluent or near-native Spanish and English languages (both written and spoken) required, other European language(s) a plus.
- Additional marketing, Sales or Project Management qualifications desirable.
- A great communicator, coordinator, organiser and presenter who can effectively and efficiently manage projects and engage with people.
- Highly numerate and goal oriented with ability to independently handle and organise various types of data in day-to-day work.
- Comfortable presenting in front of professional audiences, both in-person and online.
- Knowledge of retail development and/or grassroots play retention programs desirable.
- Ability to analyse and present information in concise overviews to peers, management and customers, including recurring reporting and training documentation.
- Skilled in using Microsoft Office 365 (Word, PowerPoint, Excel). Familiarity with Salesforce (or similar CRM systems) and data management tools desirable.
Base Salary Range: For this role, new hires generally start between £54,000.00 - £72,000.00 per year. The full range is £54,000.00 - £97,500.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
#LI-MW1 #LI-Hybrid
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
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What to expect
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.
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