Tata Consultancy Services
Market GTM Lead
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Role: Market GTM Lead – Google AI (Gemini Enterprise) Ecosystem
Job Type: Permanent
Location: London
Working Hours: 40 hours per week (Full-time)
Are you looking to design and transform enterprise procurement processes using Market GTM Lead – Google AI (Gemini Enterprise) Ecosystem? We have an exciting opportunity for you.
Role Purpose (Outcome-Led)
Drive front-led growth for TCS’s Google AI charter by positioning Gemini Enterprise as the lead narrative, orchestrating joint GTM with Google, and converting early-stage customer conversations into qualified pipeline, lighthouse wins, and scalable AI adoption programs.
Key Responsibilities
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Lead Market-Facing GTM Motions
- Anchor Gemini Enterprise-led GTM plays, positioning Google AI & Data services as integrated enablers
- Shape compelling, business-outcome-led narratives for enterprise customers
- Tailor TCS + Google value propositions aligned to industry-specific use cases
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Drive Early Deal Shaping & Pipeline Creation
- Engage in early-stage deal shaping through joint account planning with sales and account teams
- Identify, influence, and convert high-potential opportunities into deal registrations
- Enable 1+ qualified workshops / deal pursuits per target account
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Orchestrate Joint TCS–Google Motions
- Champion the GET (Google Enterprise Transformation) Program across the region
- Drive co-sell motions with Google account teams
- Facilitate deal referrals, joint targets, and partner funding opportunities
- Align closely with Google stakeholders for pipeline conversion and prioritization
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Accelerate Market Activation
- Lead joint marketing initiatives including AI events, conferences, and executive roundtables
- Organize and support Google AI Immersion Days / Experience Center engagements
- Build market momentum and customer connect at scale
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Identify & Scale Lighthouse Opportunities
- Identify and incubate lighthouse accounts / transformational deals for Gemini Enterprise adoption
- Translate early wins into repeatable GTM playbooks and references
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Strategic Feedback & Ecosystem Enablement
- Provide continuous feedback loops from enterprise use cases into product and solution evolution
- Leverage early visibility into Gemini Enterprise roadmap for differentiated positioning
- Enable access to early-adopter programs and strategic industry bets
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- Track Performance & Outcomes
- Own and track joint success KPIs, including:
- Pipeline created & influenced
- Deal registrations & conversions
- Co-sell revenue contribution
- Lighthouse wins
- Customer activation metrics
- Own and track joint success KPIs, including:
Candidate Profile
Experience & Background
- Experience in enterprise technology / consulting / GTM roles
- Proven track record in AI, Cloud, Data, or Digital Transformation selling
- Exposure to hyperscaler ecosystems (Google Cloud preferred)
- Experience in front-ending customers, shaping deals, and driving revenue outcomes
Core Capabilities
- Techno-commercial acumen: Ability to bridge business value with AI & platform capabilities
- Strong understanding of:
- Generative AI / Agentic platforms (Gemini, LLM ecosystem)
- Google Cloud AI & Data services
- TCS capabilities, solutions, and transformation assets
- Expertise in consultative selling and value articulation
Collaboration & Influence
- Ability to navigate matrix organizations and drive alignment across:
- Sales, delivery, and solution teams within TCS
- Google partner and account teams
- Strong executive presence with ability to engage CXO stakeholders
Execution Mindset
- Outcome-driven with focus on pipeline creation, conversion, and measurable impact
- Strong ownership and bias towards action, speed, and market outcomes
- Comfortable working in high-growth, evolving ecosystem plays
Preferred Qualifications
- Certifications in Google Cloud / AI / Data platforms
- Experience in co-sell models and partner-driven GTM
- Prior involvement in AI-led transformation programs or innovation initiatives
Success Metrics (What Good Looks Like)
- Consistent pipeline creation anchored on Gemini Enterprise use-cases
- Measurable co-sell wins with Google
- Creation of lighthouse deals and referenceable clients
- Strong market visibility and customer engagement footprint
- Tangible contribution to ‘GET’ program adoption and scale
Why Join This Role?
- Be at the forefront of TCS’s strategic Google AI partnership
- Shape the next-gen enterprise AI narrative (Agentic AI / Gemini-led transformation)
- Work directly with global Google ecosystem leaders and CXOs
- Drive high-impact, market-making opportunities in AI
Rewards & Benefits
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop, phone, access to extensive training resources and discounts within the larger Tata network. We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon.
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Diversity, Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the UK Equality Act 2010 and the UK Human Rights Act 1998. We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
As a Disability Confident Employer, we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at UKI.recruitment@tcs.com if you would like to opt in.
If you are an applicant who needs any adjustments to the application process or interview, please contact us at UKI.recruitment@tcs.com with the subject line: “Adjustment Request” or call TCS London Office 02031552100 / +44 204 520 2575 to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Next Steps:
Application Process
- Online application: You can apply directly through LinkedIn/ by uploading your CV. In case you wish to submit your application via another format like audio/video, please, contact - UKI.recruitment@tcs.com
- Skill-Based discussion: This will be a level 1 interview with the project team, it can be via video or in-person. Details will be confirmed by your recruiter.
- Managerial discussion: This discussion will focus on behavioural aspects and person-organisation fit.
- HR Discussion: This will be with one of the members of the HR team and will cover your career journey, aspirations for growth, compensation and any other questions you may have.
Beware of Fraudulent offers
This is to notify you that TCS does not ask for any sort of payment or security deposit from candidates at any stage of the recruitment process. The firm never sends out job offers from free internet email services like Gmail, Yahoo Mail, and so on. TCS has not authorised any third-party company to collect money on their behalf. As a vigilant job seeker, beware of fraudulent recruitment activity and protect your interests! You can write to UKI.recruitment@tcs.com to report any fraudulent activity.
Due to the high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion.
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