AstraZeneca
Market Insights Manager
London
Posted about 12 hours ago
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Interim Commercial Effectiveness Manager
Duration: 6 months
Location: London, UK
Hybrid Working: 3 times on-site per week (2 days remote)
QDOS Determination: Outside IR35
Purpose
Partner with Franchise, Sales, Marketing, Medical, Transforming Care, BI&A, Finance, Private and Business Operations leaders to optimise commercial performance through insight generation, go-to-market excellence and operational effectiveness.
- Proactively diagnose commercial performance, translating data, analytics and market insights into actionable go-to-market, channel mix and customer engagement recommendations aligned to brand strategy, business objectives and evolving market dynamics.
- Provide commercial challenge, identify the drivers of performance and recommend actions that improve business outcomes.
- Utilise deep understanding of customer engagement and go-to-market execution to identify opportunities that improve commercial effectiveness and business outcomes.
- Partner with franchise leadership to drive commercial decisions, enhance customer engagement and optimise resource allocation through evidence-based recommendations, measuring adoption and business impact to drive continuous improvement, maximise ROI and improve field force effectiveness.
Accountabilities Summary
Commercial Performance and Engagement Performance
- Be a leading commercial franchise partner, influencing decision-making through evidence-based insights, commercial challenge and actionable recommendations.
- Generate actionable analytics and insights on go-to-market execution, customer engagement effectiveness, channel performance, impact and ROI.
- Identify national and sub-national drivers of performance and recommend targeted actions to improve business outcomes.
- Deliver and assess customer engagement and commercial performance data at national and sub-national levels, presenting findings, implications and recommendations to leadership teams.
- Diagnose commercial performance challenges, translating complex data into clear narratives that explain what is happening, why it matters and what actions should be taken.
- Monitor the impact of recommendations and support continuous optimisation of commercial performance.
- Quality and impact of insights generated.
- Stakeholder feedback.
- Performance against business objectives.
- Timeliness and accuracy of reporting.
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Go-to-Market Design & Customer Engagement
- Lead analytical workstreams to define and optimise go-to-market models aligned to business objectives and customer needs.
- Partner with Franchise Leadership to identify improvements to channel mix, customer reach, engagement frequency and proactively advise on deployment strategies.
- Identify opportunities to enhance multichannel engagement and account-based planning.
- Support field force sizing, resource allocation and organisational design decisions through evidence-based recommendations.
- Address key business questions and identify growth opportunities through robust analysis, providing clear options and recommendations for action.
- Stakeholder feedback.
- Adoption of recommendations.
- Improved commercial effectiveness metrics.
- Achievement of business goals.
Commercial Operations
- Lead and support key commercial operations processes, ensuring effectiveness, efficiency and compliance.
- Drive automation, standardisation and simplification of commercial processes.
- Design and implement sales incentive programmes, target-setting methodologies and performance tracking processes.
- Develop segmentation and targeting models and oversee customer targeting processes within CRM platforms.
- Support territory alignment to ensure balanced workload, opportunity and customer coverage.
- Continuously improve commercial processes, governance and ways of working by defining reporting requirements, performance measures and business questions in collaboration with Data Analytics and Digital workstreams, ensuring insights are translated into actions that improve business performance.
- Provide subject matter expertise, leveraging systems and processes to enhance customer engagement and performance.
- Process effectiveness and optimisation with realised benefits.
- Consistent data integrity.
- Compliance with agreed processes.
- Stakeholder adoption.
- Internal customer satisfaction
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Experience & Track Record
Essential
- 5-8 years relevant pharmaceutical, commercial, consultancy or agency experience in go-to-market, commercial effectiveness, sales, marketing or analytics-related roles.
- Proven experience influencing commercial performance through analytics, business insight, strategy, marketing, sales leadership, commercial operations or commercial effectiveness.
- Proven experience partnering with commercial or franchise leadership teams to diagnose performance challenges, provide commercial challenge and translate insights into actionable recommendations that improve business outcomes.
- Strong expertise in go-to-market execution, customer engagement and channel mix optimisation.
- Demonstrated ability to translate data and analytics into actionable business recommendations.
- Excellent communication, stakeholder management and influencing skills, with experience operating across all organisational levels.
- Ability to work effectively at both strategic and operational levels.
- Strong project management and prioritisation capability.
- Demonstrated ability to lead complex, high-priority and high-profile commercial initiatives.
Desirable
- Experience within UK pharmaceutical environments, particularly oncology or specialty care.
- Knowledge of customer engagement analytics, multichannel strategy and account-based planning.
- Experience with CRM platforms (Veeva, Salesforce) and Power BI.
- Experience in segmentation, targeting, incentive design and territory alignment.
- Understanding of pharmaceutical compliance and commercial operations.
- Experience supporting digital transformation, reporting automation or capability-building initiatives.
Qualifications, Training, Professional Memberships or Accreditations
Essential
- Bachelor's degree or equivalent experience in Business, Economics, Life Sciences, Analytics or a related field.
Desirable
- Advanced degree or professional qualification in a relevant discipline.
- Project Management or Change Management certification.
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Skills
Go-to-Market Strategy
Commercial Effectiveness
Customer Engagement
Channel Mix Optimisation
Data Analytics
Stakeholder Management
Project Management
Sales Incentive Design
CRM Platforms
Power BI
Segmentation and Targeting
Territory Alignment
Pharmaceutical Commercial Operations
Resource Allocation
ROI Analysis
Business Insight
Location