Glasdon Group Limited
Market Researcher

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Department: Marketing
Location: Blackpool, Lancashire
Reports To: Marketing Communications Team Leader
Responsible for: This role does not include direct line management responsibilities.
About Us
The Glasdon Group is a market leader in the design, marketing, and supply of environmental and safety products. Driven by a commitment to innovation and excellence, we deliver high-quality solutions that support a cleaner, safer environment.
Purpose of the Role
You will find out what Glasdon needs to know about its markets, customers and competitors – and turn that into clear, practical insight that guides marketing, product and commercial decisions. Combining strong analytical skills with clear communication, you will gather and interpret information from a range of sources to identify opportunities, track market trends and support the Group’s continued growth.
Key Tasks
- Market & Competitor Analysis: Research markets, competitors, products and pricing to identify trends, threats and opportunities across Glasdon’s sectors and territories.
- Customer Insight: Design and carry out surveys, interviews, workshops and feedback studies to understand customer needs, behaviours and levels of satisfaction.
- Data Collection & Analysis: Gather quantitative and qualitative data from internal systems, external databases and published sources, and analyse it to draw meaningful conclusions.
- Reporting & Presentation: Produce clear reports, dashboards and presentations that translate findings into practical recommendations, and present these to colleagues and senior stakeholders to support decision-making.
- Product & Campaign Support: Provide research to inform new product development, marketing campaigns and market-entry decisions.
- Trend Monitoring: Keep abreast of industry developments, regulation and emerging trends relevant to environmental and safety products.
- AI & Digital Tools: Make effective use of approved AI and digital tools to speed up data gathering, summarise sources and support analysis, applying sound judgement to check accuracy and protect confidential information.
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Key Objectives
- Deliver agreed research projects – market, competitor and customer studies – on schedule and to brief.
- Provide accurate, well-evidenced insight that supports marketing and commercial decision-making.
- Produce regular market and competitor reports within agreed deadlines.
- Support new product and campaign development with relevant research findings.
- Build and maintain reliable, well-organised sources of market and customer data.
The above lists are not exhaustive and may evolve with the role and business needs.
Person Specification
Essential Skills & Attributes
- Strong analytical skills, with the ability to interpret both qualitative and quantitative data and identify meaningful patterns.
- Excellent written and verbal communication skills, with the ability to present findings clearly and engage confidently with colleagues and stakeholders.
- A strong eye for detail and accuracy, and good organisational skills to manage several projects to deadlines.
- A proactive, can-do approach and a genuine willingness to learn and develop.
- The curiosity to research complex subjects and present them as clear, engaging insight.
Desirable
- Experience with research methods and survey tools (e.g. Qualtrics, SurveyMonkey), including interviews or workshops.
- Experience of B2B research or working in a commercial or manufacturing environment.
- Familiarity with data visualisation or reporting tools (e.g. Power BI, Google Analytics).
- Confident use of Microsoft Excel for data analysis.
- Confidence using AI tools to support research, analysis and reporting, alongside an awareness of their limitations.


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Qualifications
Ideally a 2:1 degree in Marketing, Business, Economics, Statistics, Social Sciences or a related discipline – or equivalent research experience – and/or strong A-Level results in Maths/Science and/or English.
Working Hours
Full-time, permanent position.
Monday to Friday, 9:00am – 5:00pm. (Flextime available)
30-minute lunch break.
Monthly pay in arrears (by the 28th of each month).
Please note, this position does not offer visa sponsorship.
Salary & Benefits
- Competitive starting salary.
- 33 days paid holiday (rising to 38 with service).
- Flexible holiday booking in 30-minute blocks.
- Buy/sell up to 5 days holiday annually.
- Performance bonuses.
- Final salary pension scheme (after min. 2 years).
- NEST pension scheme (from 3 months).
- Life insurance (after min. 2 years).
- Private health insurance (after min. 1 year).
- Health cashback plan.
- Sick pay scheme.
- Employee Assistance Programme (EAP).
- Compassionate leave.
- Relocation support loans.
- Long service awards.
- Subsidised on-site café and social space.
- Free on-site parking.
- Special occasion gifts.
- Cycle to Work scheme.
- On-site gym and changing facilities.
- Team building activities.
- Flexitime work pattern.
- Company events.
- EV charging points (at cost).
- Paid charity days and fundraising events.
- Social activities.
- Career progression opportunities.
- Skills development and professional study support.
- Comprehensive training programmes.
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