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Marketing Advertising Specialist
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Digital Advertising Manager East Yorkshire £45,000 DOE
We are supporting a growing marketing business in East Yorkshire as it looks to recruit an experienced Digital Advertising Manager.
This is a hands-on role for someone who knows how to build, manage and improve paid advertising campaigns, but who is also ready to take greater ownership of strategy. You’ll work across a varied client base and manage campaigns from the initial idea through to tracking, optimisation and reporting.
The Role
You will be responsible for planning and delivering multi-channel paid advertising campaigns across platforms including Google, Facebook, Instagram and LinkedIn.
Your responsibilities will include:
- Developing paid advertising strategies around each client’s objectives.
- Building, managing and optimising campaigns across Google Ads, Meta and LinkedIn.
- Setting up conversion tracking, retargeting campaigns and shopping feeds.
- Monitoring performance and making regular, data-led improvements.
- Producing engaging advertising copy, visuals and short-form creative content.
- Reporting on campaign performance, ROI and opportunities for growth.
- Presenting recommendations and results to clients.
- Keeping up to date with platform changes and new advertising technology.
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About You
We’re looking for someone with at least three years’ hands-on experience managing paid digital campaigns.
You will ideally have:
- Strong experience with Google Ads and Meta advertising.
- Experience running campaigns through LinkedIn Ads.
- Good knowledge of Google Tag Manager and conversion tracking.
- Confidence using Google Analytics, Ads Manager and reporting dashboards.
- Experience with WordPress, Webflow or similar website platforms.
- Knowledge of Google Merchant Centre, Facebook Catalogue and shopping campaigns.
- The confidence to speak with clients and explain campaign results clearly.
- The organisation needed to manage several campaigns at the same time.
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You don’t need to be purely strategic or purely creative. The business needs someone who can understand the wider objective while remaining comfortable getting into the detail and improving campaign performance.
This would suit an experienced PPC, Paid Media or Performance Marketing professional who wants greater responsibility and the opportunity to make a visible contribution within a growing business.
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