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Marketing Analyst
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Marketing Analytics & Performance Analyst
Location: London
Application Deadline: 27 August 2026, 11:59pm
Overview
Our client, an international insurer, is seeking a Marketing Analytics & Performance Analyst to help build reporting and insight capabilities within a newly established Digital Marketing team.
You will analyse performance across website, email, social media and paid activity, turning data into practical recommendations that improve marketing effectiveness and support business decision-making. The role also offers the opportunity to help establish measurement frameworks, reporting standards and performance measures from the ground up.
Responsibilities
- Produce regular reporting and analysis across website, email, social media and paid marketing channels.
- Identify opportunities to improve digital performance through data-led analysis and recommendations.
- Measure and evaluate marketing campaigns against objectives and business outcomes.
- Analyse customer journeys, lead generation activity and conversion performance where appropriate.
- Support the development and maintenance of measurement frameworks, tracking approaches and reporting standards.
- Help establish best practice, performance measures and reporting standards for a new marketing insight function.
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Requirements
- Ability to interpret data and translate findings into practical recommendations and optimisation opportunities.
- Strong Microsoft Excel skills, including data manipulation, pivot tables and reporting.
- Understanding of digital measurement principles, including campaign tracking and performance measurement.
- Strong communication and stakeholder management skills, with confidence presenting data and recommendations.
- Awareness of data governance, KPI frameworks and reporting best practice.
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Desirable
- Exposure to customer journey, conversion funnel or lead generation analysis.
Benefits
- 30 days' holiday, with the option to buy up to two additional days.
- Flexible working options, including part-time, job share and compressed hours.
- 10% employer pension contribution.
Application Process
Applications close at 11:59pm on 27 August 2026.
Interested? Click Apply to view the full vacancy and continue your application.
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