Qualifications

The ideal candidate will have a minimum of five years of experience in a data-centric marketing or analytics role, demonstrating a proven ability to interpret complex data sets and generate strategic recommendations. Essential qualifications include advanced proficiency in Excel and familiarity with analytical tools such as ZohoCRM and Zoho Analytics. Experience in measuring and executing test-and-learn approaches across various channels is highly desirable. Candidates should possess strong analytical skills, with the ability to identify patterns, trends, and opportunities within large data sets. A solid understanding of marketing metrics, campaign measurement, and segmentation techniques is necessary. Furthermore, excellent communication skills, curiosity, and a collaborative mindset are critical for success in this role.

Responsibilities

• Provide comprehensive campaign analysis and market intelligence to the marketing team and senior management, focusing on improving campaign ROI across channels such as email, social media, direct mail, and digital advertising.
• Implement systematic reporting processes to monitor campaign performance, track trends, and identify opportunities for optimization and growth.
• Create detailed customer segmentation models, identifying groups with similar patterns or characteristics that represent viable sales opportunities. Collaborate with the tech team to integrate tested segmentation types into the CRM system.
• Generate targeted contact lists for email and direct mail campaigns, ensuring accuracy and relevance.
• Advise on digital advertising audience targeting strategies, utilizing data insights to enhance campaign effectiveness.
• Conduct competitive research, analyze market trends, and gather intelligence on lenders and competitors to inform strategic decision-making.
• Develop detailed customer profiles based on research findings to improve messaging, personalization, and targeting efforts across marketing channels.
• Collaborate with cross-functional teams to implement data-driven initiatives, ensuring measurable outcomes and continuous improvement.
• Investigate and troubleshoot data issues, propose innovative solutions, and support the adoption of new analytical tools and techniques.

Benefits

At Portman Asset Finance Ltd, we believe in rewarding our team members with competitive compensation packages, including a competitive basic salary complemented by an annual performance-based bonus. Our vibrant office environment is equipped with high-spec facilities designed to foster productivity and collaboration. We offer enhanced annual leave entitlements that increase with length of service, promoting work-life balance. Additionally, employees enjoy quarterly all-staff events that contribute to a dynamic and engaging company culture. We are committed to supporting professional development and creating a workplace where innovation and teamwork thrive.

Equal Opportunity

Portman Asset Finance Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, gender, age, religion, disability, sexual orientation, or any other protected characteristic. All employment decisions are made based on merit, qualifications, and business needs. We actively encourage applications from candidates of all backgrounds and experiences to join our team and contribute to our continued success.