Lorien
Marketing Analytics Manager
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Marketing Analytics Manager
3-Month Contract | OutsideIR35 | Abingdon (Hybrid)
We're looking for an experienced Marketing Analytics Manager to join a high-performing marketing team on an initial 3-month contract. This role has arisen to provide cover during a period of absence and requires an individual who can quickly integrate into the team and deliver value from day one.
This is an excellent opportunity for a hands-on marketing analytics professional who enjoys turning complex data into actionable insights and influencing marketing performance through data-driven recommendations.
The Role
You'll be responsible for supporting marketing teams through the analysis and interpretation of campaign performance data, helping stakeholders understand what's working, identifying opportunities for improvement, and providing recommendations to optimise results.
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Key responsibilities include:
- Monitoring and analysing marketing performance across multiple channels.
- Producing and enhancing reporting and dashboards using Power BI.
- Using Google Analytics and other marketing platforms to assess campaign effectiveness.
- Analysing data sets using SQL to identify trends, issues, and opportunities.
- Providing insight-led recommendations to marketing stakeholders.
- Supporting campaign planning through benchmarking, forecasting, and performance analysis.
- Investigating performance challenges and identifying root causes.
- Acting as a trusted analytics partner to marketing teams.
What We're Looking For
Essential
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- Previous experience in a Marketing Analytics Manager, Marketing Analyst, or similar marketing-focused analytics role.
- Strong understanding of digital and marketing performance metrics.
- Hands-on experience with:
- Google Analytics
- SQL
- Power BI
- Experience analysing campaign performance and presenting insights to stakeholders.
- Ability to work autonomously and quickly become productive in a new environment.
- Strong communication skills with the ability to translate data into commercial recommendations.
Desirable
- Experience running or analysing A/B tests.
- Experience within publishing, academic publishing, or journal submissions environments.
- Customer journey or customer analytics experience with a strong marketing focus.
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