Mackenzie Jones
Marketing Analytics Manager
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Marketing Analytics Manager - 6-Month FTC
c.£55k + 10% Company Bonus (Pro Rata) + Benefits Package
Location: Hybrid - Didcot, Oxfordshire - 3 Days On-site / 2 Days Remote
Must be Eligible to Work in the UK
This is an excellent opportunity for an inquisitive, personable & analytically minded professional who enjoys working closely with Marketing & Sales Teams, understanding business challenges and turning Marketing, Customer & Sales Data into meaningful commercial insights & recommendations.
We're looking for someone who can hit the ground running, proactively engage with stakeholders, challenge existing thinking and bring fresh ideas to the table. This is very much a business-facing role rather than a purely technical, behind-the-scenes Analytics position.
Role
- Marketing Analytics & Insights: Analyse Marketing, Customer & Sales Data, identifying trends, opportunities and actionable insights to improve Commercial Performance.
- Business Partnering: Proactively engage with UK & Global Marketing & Sales Teams, understanding business challenges, identifying opportunities and influencing data-driven decisions.
- Reporting & Dashboards: Design, develop and optimise Dashboards, Reports & KPIs, translating complex data into clear, meaningful recommendations.
- Campaign & Customer Analytics: Analyse Campaign Performance, Marketing Channels, Customer Behaviour, Segmentation & Conversion Rates to identify improvements.
- A/B Testing & Optimisation: Help shape, develop and refine A/B Testing Frameworks, designing experiments and evaluating results to improve Customer Engagement & Conversion.
- Data & Commercial Performance: Collaborate with Technology & Analytics Teams on Data Integration, Quality, Benchmarking, Marketing Targets & Performance Reporting.
- UK & Global Projects: Contribute to varied and innovative Analytics initiatives, delivering insights, presentations and recommendations to stakeholders.
- Knowledge Sharing: Help Marketing Teams develop their understanding of Campaign Analysis, Reporting Tools & Data Interpretation.
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Skills / Experience Required
- Proven experience within Marketing Analytics, Insights or Digital Analytics.
- Creative, inquisitive, proactive and commercially minded, with the confidence to challenge thinking, identify opportunities and recommend improvements.
- Strong experience analysing Marketing, Customer & Sales Data, translating findings into actionable commercial recommendations.
- Hands-on experience with Power BI, Tableau or Alteryx.
- Google Analytics knowledge and a good understanding of SQL.
- Data Manipulation, Reporting & Dashboard Development.
- Experience analysing Marketing Campaigns, Customer Behaviour, Segmentation & Performance Metrics.
- Strong Business Partnering & Stakeholder Management experience, ideally working closely with Marketing & Sales Teams.
- Excellent communication, presentation and interpersonal skills, with the ability to engage and influence stakeholders.
- Ability to work independently, manage priorities and make an immediate contribution.
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Desirable Experience
- Excel, A/B Testing Frameworks, Statistical Modelling & Conversion Rate Optimisation.
- Python, R, BigQuery & Google Tag Manager.
- Marketing Cloud, Sprinklr & Contentsquare.
- Improving Marketing Reporting, Data Quality & Analytics Processes.
- Experience supporting UK & International Projects.
Keywords: Marketing Analytics Manager, Insights & Analytics Manager, Senior Insights Lead, Digital Analytics, Data Analyst, Commercial Analytics, Marketing Business Partner, Google Analytics, GA4, Power BI, Tableau, Alteryx, SQL, Excel, Marketing Reporting, Dashboards, Campaign Analytics, Customer Segmentation, A/B Testing, CRO, Data Visualisation, Stakeholder Engagement, Didcot, Oxfordshire, FTC. T6/MN/1371556.
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