Harnham
Marketing Analytics Manager - Loyalty
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Marketing Analytics Manager - Loyalty
Up to £75,000 + benefits | Hybrid - x2 days a week in London
A leading UK consumer brand is looking for a Marketing Analytics Manager to join its growing Loyalty Analytics team. This is a high-impact role within a business where loyalty is a major strategic priority, with significant senior-level investment. You'll help shape the analytics strategy around the loyalty programme, using customer data to understand behaviour, drive value and influence commercial decision-making.
The Role
- Own and shape the analytics strategy for loyalty, understanding drivers of frequency, retention, engagement and customer lifetime value.
- Use customer data and segmentation to identify behavioural groups and measure the impact of loyalty initiatives.
- Support more intelligent personalisation, targeting and promotional activity.
- Lead testing and measurement across loyalty mechanics, communications and rewards.
- Develop and evolve self-serve reporting and dashboards to provide trusted insight into programme performance.
- Partner closely with Marketing, Ecommerce, Product and Customer teams, acting as a key analytics contact for loyalty.
- Lead the conversation around what data is needed, how it should be used and where it can add value.
- Help shape best practice across the wider analytics function and contribute to the development of other analysts.
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About You
- Strong SQL and data visualisation skills; Python would be advantageous.
- Solid background in marketing analytics, ideally within retail or another consumer-focused environment.
- Strong understanding of loyalty and CRM analytics, including retention, frequency, CLV, RFM and segmentation.
- Experience with testing, measurement and incrementality would be highly valuable.
- Excellent stakeholder management and communication skills, with the confidence to work with demanding senior stakeholders.
- Comfortable moving between hands-on analysis and strategic analytics leadership.
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Package
- Up to £75,000 + benefits
- Hybrid working - London
- Permanent opportunity
If you're an experienced marketing or loyalty analytics professional looking for a role where you can genuinely shape the data and analytics strategy, this could be a great opportunity. Find out more and apply via the link below!
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