THG
Marketing Analytics Manager - THG Nutrition
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Marketing Analytics Manager – THG Nutrition / Myprotein
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio includes leading retailers and brands like:
- LOOKFANTASTIC
- Myprotein
- ESPA
- Perricone MD
- Cult Beauty
This forms our two core business units: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2,500 people who collaborate, innovate, and think BIG. With us, you’ll go further, faster.
About the Role
Located at: 📍 THG HQ, Manchester (WA15 0AF), fully office-based
THG Nutrition fosters some of the world’s most trusted and cherished wellbeing and nutrition brands:
- Myprotein — the world’s largest online sports nutrition brand
- Myvegan
- Myvitamins
- MP Activewear
Our brands and teams push boundaries, break conventions, and thrive in fast-moving environments.
We are recruiting a Marketing Analytics Manager to join the Nutrition Data Team to lead Performance Marketing Analytics across the business. You will:
- Drive actionable business insights from data
- Shape our measurement strategy
- Enable data-driven decision-making across marketing teams
Key Responsibilities
- Lead, mentor, and develop a Performance Marketing Analyst, ensuring their professional growth and team success.
- Collaborate with Performance Marketing leadership to optimise marketing investment by:
- Evaluating channel effectiveness
- Adjusting budget allocation based on data-driven insights
- Develop a robust marketing measurement framework combining:
- Marketing Mix Modelling (MMM)
- Multi-Touch Attribution (MTA)
- Incrementality testing
- Platform-specific reporting
- Design and maintain the marketing analytics infrastructure, ensuring:
- Scalable, reliable reporting capabilities
- Effective measurement solutions across channels
- Own the marketing experimentation roadmap, including:
- Designing and executing tests to measure true incremental impact
- Assessing marketing channel performance
- Identify and implement ways to leverage AI-driven tools and techniques to enhance:
- Marketing effectiveness
- Reporting efficiency
- Decision-making quality
- Manage relationships with stakeholders across business functions, delivering clear and actionable insights.
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Requirements
Personal Qualities
- Ability to work collaboratively across internal teams and support colleagues.
- A deep passion for data, with ambition to champion data use across the business.
- Highly adaptable, analytical, and capable of managing multiple priorities in a fast-paced environment.
- Familiarity with performance marketing channels and their operational nuances.
Technical Skills
- Strong SQL experience and proficiency with large datasets in a Cloud Platform.
- Working knowledge of Python for:
- Data analysis
- Experimentation
- Automation
- Experience with data visualisation tools such as:
- Power BI
- Looker (or similar)
Soft Skills
- Experience visualising data to ‘tell the story through data’.
- Ability to translate complex analytics into clear, actionable business recommendations.
- Strong stakeholder management skills.
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What’s in it for you?
Career Development
- Access bespoke development programs supported by our in-house Learning & Development team.
- Participation in partnered upskilling programs by an industry-leading training provider.
Enhanced Leave
- 25 days annual leave + bank holidays.
- Holiday on your birthday — no questions asked!
- Enhanced maternity/paternity pay, dependent on length of service.
- Up to 10 days compassionate leave.
- Option to buy back up to 3 days leave annually.
- 2 volunteer leave days after 12 months of service.
Wellbeing Support
- Access to face-to-face and virtual GP appointments.
- 24/7 Employee Assistance Programme (EAP), provided by Bupa.
- On-site state-of-the-art gym.
- Access to on-site physiotherapy.
Other Perks
- Save up to 12% on personal tech via our salary sacrifice scheme.
- Subsidised bus pass for travel from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Referral rewards: Up to £1,000 when a successful referral passes probation.
- Anniversary gifts at 5- and 10-year service milestones.
At THG
THG is committed to creating a diverse & inclusive workplace and welcomes applications from all backgrounds.
We are also a Disability Confident (Committed) employer. If invited for an interview, please inform us of any reasonable adjustments required to best support you.
Note: Due to high application volumes, we strive to respond to each application within 14 days. Unanswered queries or further questions can be directed to our Team.
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