Overland Shoes
Marketing and Brand Executive - Lili Curia
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Lili Curia | London | Hybrid – minimum 3 days per week in the office
Lili Curia is an independent luxury footwear brand with a distinctive point of view.
Launched in 2025 and rooted in exceptional craftsmanship, character and storytelling, we create shoes with personality, blending romance, rebellion and utility to make pieces that feel as individual as the people who wear them.
As we enter an exciting new chapter, we are looking for a talented Marketing & Brand Executive to join our small and ambitious team.
Working closely with our Founder and Head of Brand & Marketing, you will be at the heart of the brand, turning ideas into beautifully executed campaigns, launches, events and experiences.
The Role
This is a hands-on role for someone who combines creative instinct with brilliant organisation.
You will:
- Bring campaigns, collections and product launches to life across digital, CRM, email, social and PR
- Own the marketing and communications calendar, keeping activity connected and on track
- Manage day-to-day relationships with agencies and external partners
- Turn creative briefs into clear plans, timelines and deliverables
- Coordinate teams, agencies, freelancers and suppliers to keep projects moving
- Support events, activations, shoots and special brand moments
- Track campaign performance and key learnings
- Help build smart, scalable marketing processes as the brand grows
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About You
You will already have strong experience in marketing, brand or communications within fashion, luxury, lifestyle or a creative agency environment.
You are:
- Exceptionally organised with a sharp eye for detail
- Confident across CRM, email and digital marketing
- Experienced in delivering campaigns and working with agencies
- A natural project manager who can juggle competing priorities
- Proactive, resourceful and comfortable taking ownership
- Calm under pressure and happy working in a fast-moving, entrepreneurial environment
- Genuinely excited by fashion, luxury, culture and storytelling
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Why Lili Curia?
This is an opportunity to join an emerging luxury brand at a point where your contribution can genuinely make a difference.
You will work closely with the people shaping the brand, have exposure across every part of its growth and the freedom to bring ideas, take ownership and make your mark.
If beautiful product excites you, distinctive storytelling inspires you and you would love to help shape what comes next, we would love to hear from you.
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