The Exploding Bakery Limited
Marketing And Business Development Coordinator
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Commercial Marketing Coordinator
37.5 hours per week, Monday to Friday 8am–4pm | Exploding Bakery Office
We’re looking for a Commercial Marketing Coordinator to play a key role in the continued growth of our online shop and wholesale business.
This is a varied, hands-on marketing role that connects the whole company — helping communicate the Exploding Bakery brand, values and products to both our customers and our team.
Working closely with Sales, NPD, Operations and the wider business, you’ll help bring in new customers, retain existing ones and raise awareness of Exploding Bakery nationally.
You’ll be involved in everything from email marketing, social media and paid advertising to content creation, SEO, trade shows and collaborations. We’re looking for someone who is organised, creative, commercially minded and happy to get stuck in.
Key Responsibilities
- Write, manage and schedule Mailchimp newsletters and automated campaigns
- Proficiency in English language with excellent communication skills for internal collaboration and external outreach
- Manage and optimise paid advertising across Meta, Google, LinkedIn and other relevant platforms
- Write, manage and schedule social media content
- Research, plan and direct photo and video shoots
- Create basic graphic layouts, carry out basic photo editing and prepare assets for export
- Create and publish Journal content on the website, with a focus on SEO
- Produce monthly reports covering customer acquisition, retention and churn
- Monitor and report on ROI and ROAS from marketing and advertising campaigns
- Plan and coordinate new cake launches with the NPD and Sales teams
- Research and plan collaborations and partnerships
- Maintain and improve the Shopify webshop, liaising with designers and developers on updates and fixes
- Manage Trustpilot and Judge.me reviews and testimonials
- Liaise with local charities regarding cake donations, working with the Warehouse Manager to coordinate collections
- Research and plan trade shows and events with the Sales team
- Research market trends, competitors and other bakeries, using insights to help inform product development and marketing activity
- Manage and keep the hello@ email address organised and up to date
- Manage and develop Google marketing tools, including GA4, Google Ads, Merchant Centre, Search Console, Looker Studio and SEO indexing
- Ensure marketing campaigns are aligned with our brand values, messaging and guidelines across all channels
- Identify and implement ways to improve ecommerce customer service and experience
- Manage and oversee the production of printed marketing materials, including POS and trade show materials
- Attend a weekly meeting with your manager to report on progress, discuss any issues or requirements, and plan upcoming activity
- Maintain our 1% for the Planet partnership
- Be part of the B Corp team, helping us achieve certification and maintain our standards
- Follow and champion Exploding Bakery brand guidelines and guardrails
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Key Skills & Experience
- Excellent time management and organisational skills, with the ability to manage multiple projects and deadlines
- A creative and curious mindset, with strong research skills
- A good understanding of Shopify, including the ability to learn and make use of apps and affiliate plugins
- A good understanding of marketing principles, including social media, email/direct marketing, paid advertising and print
- A willingness to learn new skills and undertake relevant training or courses
- A good eye for design and visual communication
- Confidence using, and willingness to learn, a range of design, marketing and digital software
- A good level of file management and organisation, particularly using Google Drive and Apple OS
- A commercially minded approach, with an interest in understanding what works, measuring results and improving performance
- Strong written and verbal communication skills
- The ability to work independently, take initiative and also collaborate effectively with the wider team
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What We Offer
- A varied and hands-on marketing role within a growing, independent wholesale cake bakery
- The opportunity to have a genuine impact on the growth and direction of the brand
- The chance to work across ecommerce, wholesale, social media, content, advertising, events and partnerships
- Plenty of opportunity to learn new skills, develop your marketing experience and take on new challenges
- A creative and collaborative working environment where ideas and initiative are encouraged
- The opportunity to work with a business that cares about quality ingredients, sustainability and doing things differently
- Involvement in our B Corp and 1% for the Planet initiatives
- And eating cake, lots of it, you need to love cake
- A salary between £27,000 and £32,000 per year, plus profit annual share
About You
You’re someone who is naturally organised but also creative. You enjoy finding out what makes people tick, spotting opportunities and turning ideas into action.
You don’t need to know everything — but you do need to be curious, willing to learn and happy to get stuck in.
Benefits
- Casual dress
- Free parking
- On-site parking
- Cycle to Work Scheme
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