United Outcomes
Marketing and Business Support Manager
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Location: Remote, with occasional face-to-face meetings and regional travel across Buckinghamshire, Oxfordshire and Warwickshire
Hours: Up to 20 hours per week, flexible working
Salary: £32,000–£36,000 FTE, pro rata
Contract: Permanent / subject to agreement - self-employed / freelance
Reporting to: CEO
About the role
We are looking for an experienced, organised and commercially minded Marketing & Business Support Manager to join our growing organisation.
This is a varied role combining marketing, communications, CRM management, business administration and sales support. The successful candidate will be comfortable working independently managing multiple priorities.
You will play an important role in helping us develop our brand, strengthen our digital presence, support business development and ensure that our internal sales and administrative processes operate effectively.
The role would suit someone who has experience working in a small or growing organisation, where they have had responsibility across a broad range of marketing and business-support activities rather than being restricted to one specialist area.
Key responsibilities
Marketing & Communications
- Develop and deliver engaging B2B marketing content across our key channels.
- Create and manage LinkedIn content, including company posts, leadership content, articles, carousels and campaign content.
- Write and publish regular blogs, articles and thought-leadership content.
- Develop sector-specific marketing campaigns and supporting materials.
- Write and develop customer case studies, testimonials and success stories.
- Support the development of email marketing campaigns and customer communications.
- Create marketing collateral, presentations, guides and other digital materials.
- Work with senior colleagues to turn technical and complex subject matter into clear, engaging marketing content.
- Maintain consistency of brand, tone and messaging across all communications.
- Monitor engagement and performance of marketing activity and recommend improvements.
- Support webinars, events and other marketing activities.
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CRM & Marketing Automation
- Manage and maintain the company's CRM system, ensuring data is accurate, current and properly segmented.
- Build and manage CRM processes for leads, prospects, customers and opportunities.
- Develop and maintain automated email sequences and marketing workflows.
- Support lead generation and lead-nurturing campaigns.
- Monitor lead activity and ensure appropriate follow-up processes are in place.
- Produce CRM and marketing reports.
- Identify opportunities to improve our use of CRM and automation technology.
Business Administration & Sales Support
- Provide administrative and organisational support to the senior leadership team.
- Support the sales process from initial enquiry through to contract and onboarding.
- Prepare proposals, presentations, quotations and supporting documentation.
- Manage digital contracts and agreements using platforms such as DocuSign.
- Maintain appropriate records of contracts, proposals, customers and business activity.
- Coordinate meetings, including arranging agendas, invitations and follow-up actions.
- Maintain internal trackers and databases.
- Assist with invoicing, purchase orders and other general business administration where required.
- Support the preparation of management information and reports.
- Help ensure that key business processes are documented and followed.
General
- Work closely with the wider team to support business growth.
- Manage competing priorities and deadlines effectively.
- Identify opportunities to improve systems, processes and efficiency.
- Represent the organisation professionally when dealing with customers, partners and stakeholders.
- Attend occasional face-to-face company meetings and events within the Buckinghamshire, Oxfordshire and Warwickshire region.
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Person Specification
Essential experience
The successful candidate will have:
- 3+ years' experience in marketing, business support, administration, communications or a related role.
- Demonstrable experience of working with a CRM system.
- Experience of marketing automation, email campaigns or automated workflows.
- Strong written English and the ability to produce high-quality professional content and attention to detail.
- Experience writing blogs, articles and case studies.
- Experience creating professional LinkedIn content, ideally within a B2B environment.
- Experience using digital contract/signature platforms.
- Excellent organisational and administrative skills.
- Experience managing multiple tasks and deadlines simultaneously.
- Good IT skills and confidence learning new software and systems.
- The ability to work independently and manage your own workload.
Desirable experience
It would be advantageous to have:
- Experience working in a B2B professional services environment.
- Experience with LinkedIn as a business development and marketing channel.
- Experience with Canva or similar content/design platforms.
- Experience with CRM platforms
- Basic understanding of SEO.
- Experience managing company social media accounts.
- Experience producing marketing reports and analysing campaign performance.
- Experience supporting sales or business development teams.
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