London Metropolitan University
Marketing and Campaigns Officer
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ABOUT US
Transforming lives through excellent education
London Met is an extraordinary institution. Equity and social inclusion have always been our driving principles, and it's what makes the University so unique. Our organisation is distinctive, both in its eclectic and diverse community of students and staff, and also for its historical role in serving some of London’s most deprived boroughs. Everything we do is underpinned by our philosophy that an individual should have the opportunity to transform their life through the power of education.
Equipping our students with the tools for their future is at the heart of our academic offering. We pride ourselves on providing our students with access to a wealth of opportunities and professions. Our graduates benefit personally, but also contribute their unique perspectives to society, culture, public service and the economy in all areas of London, the UK and around the world.
ABOUT THE POST
We are looking for an experienced Marketing and Campaigns Officer to join our Marketing team. This role is central to promoting the University's undergraduate and postgraduate offer, helping to attract prospective students through effective, insight-led marketing activity.
The successful candidate will lead the delivery of marketing campaigns; create engaging content across digital and print channels; manage course information and web content; and work closely with Academic Schools and key stakeholders to develop recruitment-focused marketing activity.
Key Responsibilities
Marketing Campaigns
- Develop and deliver integrated marketing campaigns to increase student enquiries, applications, and enrolments across undergraduate and postgraduate programmes.
- Work with Academic Schools to create tailored marketing strategies that support recruitment objectives.
- Report on campaign outcomes, digital analytics, and sector insights to inform future marketing activity.
Content Creation and Website Management
- Lead the creation of compelling content for prospective student audiences across digital and print channels.
- Manage recruitment-focused content projects from concept through to delivery, ensuring consistency of messaging and brand.
- Create and maintain high-quality website content using the University's content management system.
- Optimise web content for search engines (SEO) to improve visibility and student engagement.
- Coordinate and support the University's network of website contributors, maintaining publishing standards and approving content where required.
Course Portfolio Management
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- Manage the University's undergraduate and postgraduate course portfolio across digital and print platforms.
- Ensure course information is accurate, engaging, compliant with Competition and Markets Authority (CMA) requirements, and aligned with brand guidelines.
- Maintain course data across the University website, internal databases, third-party websites, and prospectuses.
Stakeholder Engagement
- Act as the primary marketing contact for assigned Academic Schools, providing expert advice and high levels of customer service.
- Build strong working relationships with academics, recruitment teams, agencies, and other internal and external stakeholders.
- Collaborate closely with the Enquiries and Conversion team to support lead nurturing and conversion activity.
- Develop effective networks across the University to support the achievement of recruitment and institutional objectives.
Brand and Communications
- Act as a brand guardian, ensuring all marketing materials adhere to the University's corporate identity and style guidelines.
- Support colleagues across the University by providing advice on branding, content, and marketing best practice.
Additional Responsibilities
- Deputise for the Marketing and Campaigns Manager when required.
- Support marketing activity across other Academic Schools and projects as needed.
ABOUT YOU
You will be a confident marketing professional with experience in campaign delivery, content creation, website management and stakeholder engagement. You will possess excellent communication and project management skills, a strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
You will be passionate about creating impactful marketing campaigns and content that inspire prospective students and support the University's recruitment goals.
You will have excellent interpersonal and stakeholder management skills, with the ability to build strong relationships with senior colleagues, academics and professional services teams. Acting as the key link between your assigned Academic Schools and the central Marketing team, you will become a trusted partner who understands each school's priorities and recruitment goals. You will take ownership of your Schools' course portfolios, developing a strong understanding of their unique selling points and target audiences. You will be responsible for ensuring course content is accurate, engaging and up to date across all channels, continually seeking opportunities to enhance course pages and support student recruitment.
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Closing date: 24 August 2026
Interviews due to be held week commencing 14 September 2026
HOW TO APPLY
- Please complete the online application in full, making sure you address the person specification criteria in your statement as this will enable us to make an informed shortlisting decision.
- All applicants are additionally asked to submit a statement of no more than one page, articulating how you have contributed to promoting an inclusive culture using examples based on past experience, and how you would support the work of our University in being inclusive of all.
- If you wish to attach any additional documents such as a CV you may do so (please follow the instructions). Please note that we do not accept a CV on its own as a job application.
If you have a query, or experience any difficulties with the application process, please contact us by email at: recruitment@londonmet.ac.uk quoting the job ID number.
FURTHER INFORMATION
Please note that successful candidates will be asked to provide evidence of their right to work in the UK and to complete a health assessment before they start work. Offers of employment are also conditional on receipt of satisfactory references and proof of qualifications held.
At London Met we are building an institution aware of its purpose to drive not only individual social mobility but also broader community actualisation. We recognise that our diverse community is our greatest strength, and as such we strongly encourage applications from anyone who feels they are currently underrepresented within UK higher education. Read more about our diverse community and our commitments to inclusion and equality here.
STAFF BENEFITS
We offer a comprehensive benefits package designed to support our staff’s wellbeing, growth and work–life balance. Our benefits include:
- Generous annual leave entitlement
- Flexible and family‑friendly working arrangements
- Access to a high‑quality pension scheme
- Training and professional development opportunities
- Employee wellbeing support
For more details about the benefits of working at London Met, please visit our Information for Applicants page here.
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