Richemont
Marketing and Communication Executive
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Marketing & Communication Executive
Buccellati is an Italian jewellery, high-jewellery and silversmithing Maison founded in 1919, admired in the world for its craftmanship and the uniqueness of its creations. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the goldsmithing traditions of the Italian “bottega” of the Renaissance times.
The Maison’s unrelenting desire to create objects of rare beauty has made Buccellati renowned in the world for a style that is distinct, inimitable and imbued with sophisticated Milanese heritage, at once glamourous and contemporary.
The Maison has been part of the global luxury group Richemont since September 2019 and the Buccellati family is still present in the Company to perpetuate its style and unparalleled craftsmanship tradition.
As the Marketing & Communication Executive, you will support Maison Headquarters and local PR agency in executing a dynamic, multi-faceted PR and Marketing strategy.
Utilising the full marketing mix—from editorial PR and celebrity dressing to media planning, events, and CRM—you will play a critical role in driving brand visibility and supporting commercial success in the UK market.
How Will You Make an Impact?
PR & Media Relations:
- Liaise with UK PR agencies on daily editorial feature and photoshoot opportunities, overseeing logistics, sample movements, and administrative aspects.
- Coordinate the UK Press Gifting Strategy and press trip arrangements in accordance with Maison guidelines.
- Maintain and archive all UK press coverage and campaign materials.
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Advertising & Social Media:
- Co-ordinate the UK advertising media plan alongside HQ and PR agencies, including print media buying and digital display coordination.
- Ensure localised press execution meets precise print quality standards, position placements, and media alignment.
- Utilise DMR to deliver detailed bi-annual ROI reports to HQ, monitoring the commercial performance of advertising, editorial, and digital exposures.
Client Relationship Management (CRM):
- Work closely with Senior Leadership and Boutique Managers to ensure high-quality, accurate client data capture.
- Segment client data to curate targeted guest lists for events, seasonal moments, and product announcements.
- Support the Sales team in leveraging client data to cultivate loyalty, re-engage latent clients, and convert potential clients through anniversary gifting and tailored communications.
Celebrity Dressing & VIPs:
- Support global agencies in maximising celebrity dressing opportunities while ensuring strict adherence to security and Richemont group compliance policies.
- Personally oversee product care and ensure talent acts as a knowledgeable ambassador for the Maison.
- Monitor resulting media coverage to ensure appropriate product credits are achieved.
Events & Strategic Partnerships:
- Assist in organising and executing local partnerships and events designed to welcome existing and prospective clients.
- Ensure guest lists are strategically curated to deliver high commercial return and empower sales teams to maximise commercial opportunities.
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Harrods Marketing Activations:
- Evaluate and submit annual Harrods marketing proposals to HQ, overseeing end-to-end execution upon approval.
- Nurture ongoing relationships with the Harrods media and magazine teams in concert with local PR agencies.
A&P Budget Management:
- Co-ordinate A&P budget allocations and monthly spending reviews alongside HQ and the local financial controller.
- Oversee invoicing processes to ensure all marketing and communications activities are billed and registered accurately and promptly.
How Will You Experience Success with Us?
- Experience: Prior experience within luxury retail, fine jewellery, luxury communications, or agency environments in the UK market is desirable.
- Skills: Excellent written and verbal communication skills, superior organisational ability, and strong interpersonal skills for cross-functional stakeholder management.
- Analytical Capability: Familiarity with media monitoring platforms (such as DMR) and tracking campaign ROI.
- Attributes: Proactive, detail-oriented, with high discretion and a strong passion for luxury craftsmanship and brand storytelling.
Your Journey with Us:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals.
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