Adecco
Marketing and Communications Director
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Advertisement: Director, Asset Servicing Marketing
Location: City of London
Contract Type: 12 months
Our client, a leading player in the financial services sector, is seeking an experienced marketing leader to step into the role of Director, Asset Servicing Marketing on a fixed-term basis. This exciting opportunity involves leading business and product marketing across the organisation's Asset Servicing platform. The successful candidate will play a pivotal role in translating business strategy into impactful market positioning, client-focused messaging, and integrated marketing programmes that drive commercial success.
Key Responsibilities
As the Director of Asset Servicing Marketing, the successful candidate will be responsible for:
Business & Product Marketing Leadership
- Crafting and executing the business and product marketing strategy for Asset Servicing.
- Developing unique positioning, messaging, and value propositions that set the organisation apart.
- Creating integrated marketing plans that align with growth and client retention objectives.
Business Partnership
- Acting as a trusted advisor to Asset Servicing leadership and collaborating with key stakeholders.
- Partnering with product, sales, and client-facing teams to ensure alignment of marketing activities with business priorities.
- Gaining insights into client needs, market trends, and competitive dynamics.
Go-to-Market & Campaigns
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Leading integrated go-to-market plans for new products and strategic initiatives.
- Driving awareness, consideration, and engagement through coordinated campaigns and thought leadership.
- Collaborating with specialised marketing teams across various functions.
Content & Thought Leadership
- Overseeing the creation of compelling content that enhances market positioning.
- Supporting senior executives with key messaging and strategic communications.
- Tailoring content for various client segments and buying journeys.
Client & Market Insights
- Utilising client feedback and market research to inform marketing strategies.
- Identifying opportunities for strengthening market positioning and supporting growth.
- Converting market insights into actionable recommendations.
Cross Collaboration
- Connecting Asset Servicing capabilities with broader organisational solutions.
- Contributing to integrated client narratives across the firm.
Measurement & Governance
- Monitoring campaign effectiveness and performance against objectives.
- Supporting reporting and business impact assessment while ensuring compliance with all regulations.
Required
Experience & Qualifications:
- Significant experience in financial services marketing or related fields.
- Strong understanding of institutional financial services and asset servicing.
- Proven track record of developing successful product positioning and marketing campaigns.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced environment.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Preferred
- Experience within asset servicing, securities services, or institutional banking.
- Familiarity with product lifecycle marketing and sales enablement.
- Knowledge of emerging trends impacting financial markets, including digital assets and AI.
Success In The Role
The ideal candidate will establish credibility quickly, deliver clear and differentiated messaging, and strengthen the organisation's market position while ensuring continuity during the maternity leave period.
If you are an innovative marketing leader with a passion for driving client engagement and commercial growth, this role presents an exciting opportunity to make a significant impact within a strategic business segment.
To apply, please submit your CV and a cover letter outlining your relevant experience.
Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills