Repton School
MARKETING AND COMMUNICATIONS EXECUTIVE
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Main Responsibilities
This is not a role for a single service specialist. It is a role for an ambitious generalist integrator: someone who can hold brand, messaging, digital performance, content, communications, and marketing in one hand, and use data and creativity in the other. You will work in a small, talented team and work closely with the Director of Marketing and Communications.
Digital Strategy & Performance
- Manage the digital marketing strategy across organic and paid channels: including SEO, social media, email, and the school websites, with a clear focus on audience growth and admissions pipeline.
- Work with our web agency on website strategy, structure, and content, ensuring a compelling, user-centred experience that converts visitors into applicants.
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Content & Storytelling
- Champion a culture of compelling, audience-first storytelling, ensuring all content serves a strategic purpose and reflects the energy and excellence of Repton schools.
- Commission, edit, and quality-assure written, visual, and video content produced by the team, external contributors, and staff across the schools.
Admissions & Audience Engagement
- Work as a strategic ‘client’ partner to the Admissions Team, ensuring marketing and communications activity actively supports recruitment goals and reflects the admissions journey.
- Develop and manage targeted communications for key audiences: prospective families, current parents, alumni, and the wider Repton community.
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Stakeholder & Supplier Management
- Build strong, trusted working relationships with key staff.
- Commission and manage external agencies, freelancers, and suppliers (including our web agency), photographers, and video producers to time, budget, and quality.
Reporting & Insight
- Provide a monthly performance report covering: website analytics, social media engagement, email performance, paid campaign results, SEO ranking, and competitor intelligence.
- Translate data into clear, actionable recommendations, telling the story behind the numbers.
For further information on roles and responsibilities please see the job description
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