Marketing & Communications Lead

Up to £90,000 per annum
35 hours per week, Monday to Friday
Stevenage, Hertfordshire – Hybrid working

A really exciting and interesting time to join our client, with increasing national focus on consumer protection and accountability, the group is entering a period of opportunity and growth.

We are looking for a Marketing & Communications Lead to join on a full time, permanent basis to help shape how they position the group, build on their profile and translate the increased market and media attention into long term brand, stakeholder and commercial value.

As the lead, your role will be to lead on both development and delivery of their marketing, communications and PR strategy, strengthening their voice in the market, deepening relationships with key stakeholders and supporting the continued growth and development across the group.

Working closely with the senior leadership team, you will develop and deliver an integrated marketing and communications strategy that raises the profile of the group, strengthens their reputation and supports continued growth across its different business areas.

Key responsibilities

• Develop and deliver all marketing and communications
• Provide senior marketing and communications expertise to the Marketing/Commercial Director and wider leadership team.
• Shape and strengthen the Group's positioning, messaging and external narrative.
• Build on the growing profile through proactive PR, media engagement, thought leadership and strategic communications.
• Identify opportunities arising from developments in consumer affairs, regulation, public policy and relevant markets.
• Lead B2B marketing activity supporting membership growth and wider Group opportunities.
• Develop targeted campaigns that generate high quality leads and support sustainable commercial growth.
• Own the content strategy across thought leadership, PR, website, social media, case studies and corporate communications.
• Develop and oversee a programme of events, roundtables, webinars, industry engagement and stakeholder forums.
• Lead digital marketing activity including LinkedIn, email marketing, website optimisation, SEO and appropriate paid activity.
• Work collaboratively with commercial, business development and operational colleagues to ensure marketing activity supports organisational objectives.
• Protect and enhance their reputation through high quality, accurate and ethical communications.
• Manage external PR, marketing and specialist agency relationships.
• Develop meaningful reporting covering brand reach, engagement, campaign performance, lead generation, conversion and ROI.
• Manage marketing budgets effectively and demonstrate the contribution marketing makes to organisational objectives.
• Build the marketing capability required to support the future needs and growth of the Group.