Bethany School
Marketing And Communications Manager
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Company Description
Bethany School is a co-educational day and boarding school for learners aged 11 to 18, committed to preparing young people for life in a changing world. Founded in 1866, the school is set on 60 acres of beautiful Kent countryside in the Weald, offering a distinctive and inspiring environment for study and personal growth. Bethany provides a safe, secure, and welcoming community where pupils and staff build strong relationships and where values such as tolerance, respect, belonging, and self-worth are actively fostered. Learners benefit from modern, state-of-the-art facilities that support both academic and co-curricular activities, as well as contemporary dining spaces offering a variety of traditional and international cuisines. The school culture emphasizes care, comfort, and enjoyment in daily life, creating a positive setting for education and work.
Role Description
The Marketing and Communications Manager is a full-time, on-site role based at Bethany School in Tonbridge. This role is responsible for planning and delivering the school’s marketing and communications strategy to enhance brand visibility, support pupil recruitment, and strengthen engagement with families, staff, alumni, and the wider community. Day-to-day responsibilities include:
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- Managing digital and print campaigns
- Maintaining the school website and social media channels
- Creating newsletters and promotional materials
- Overseeing the production of content that reflects the school’s ethos and activities
- Coordinating with academic and pastoral staff to gather stories, news, and updates
- Organizing photography and video
- Ensuring consistent messaging across all platforms
- Monitoring campaign performance
- Managing budgets related to marketing activities
- Liaising with external agencies where needed
- Supporting the planning and promotion of school events
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Qualifications
- Experience in marketing management, communications, or a related field, preferably within education or a values-driven organization.
- Strong skills in digital marketing, including website content management, social media management, and email marketing platforms.
- Excellent written and verbal communication skills, with the ability to craft clear, engaging, and audience-appropriate content.
- Ability to develop and implement marketing and communications plans aligned with organizational goals.
- Competence in basic design and layout tools (e.g., Canva, Adobe Creative Cloud or similar) and familiarity with branding principles.
- Strong project management and organizational skills, with the ability to prioritize, meet deadlines, and manage multiple initiatives.
- Comfort collaborating with a wide range of stakeholders, including pupils, staff, families, and external partners.
- Analytical skills to interpret marketing data, track campaign performance, and suggest improvements based on evidence.
- Proficiency in standard office software (e.g., Microsoft Office or Google Workspace).
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