The Petty Pool Trust
Marketing and Communications Officer
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Marketing and Communications Officer
LOCATION: Petty Pool Trust, Northwich & Delamere
REPORTS TO: Head of Marketing and Fundraising
SALARY: £28,300.99 - £32,808.61 per annum
HOURS: 35 hours per week - Monday to Friday, 8:30am - 4:30pm, hybrid working
DBS: Enhanced check required
We have a fantastic opportunity for a Marketing and Communications Officer to join the Marketing, Communications and Fundraising function at Petty Pool. As part of our Marketing team, you’ll work to implement our marketing strategy, support our internal and external communications strategy and respond to the needs of our wider team and the strategic mission of the organisation.
About you
We are looking for someone who can think creatively, has a good eye for design, excellent communication skills and who can work accurately and at a pace in what is a busy department. A Bachelor’s degree in a related field with experience in a marketing/communications role is strongly desired. Skills in online media and SEO as well as the use of design and digital communication tools to create and monitor effective content are essential as is the ability to work effectively in a diverse team and be able to prioritise workloads and tasks.
Roles and Responsibilities
- Implement engaging multi-channel marketing and communication campaigns to raise the profile and reach of Petty Pool, in particular, Petty Pool Education.
- Work with the education team to develop marketing campaigns and activity to increase brand awareness, reach and learner acquisition.
- Write, design and issue regular newsletters using MailChimp alongside the comms team, and develop marketing materials for service users at each stage of the customer journey.
- Work with website developer to develop and maintain the Petty Pool website.
- Support the delivery of a strategic social media presence and undertake day-to-day management of Petty Pool social media channels.
- Develop a strong knowledge of Petty Pool’s activities, its learners, members, and stakeholders.
- Write accurate, engaging, and targeted copy for different audiences across a range of channels in line with our brand voice.
- Create social media graphics, banners and content using Canva.
- Support the design and production of marketing, communication and event materials ensuring consistent house style, branding, and layout.
- Be a proactive and hands-on member of a growing marketing and communications team.
- To be responsible for marketing a portfolio of events and activities.
- To develop and produce a range of marketing materials including posters, brochures, and online content.
- To work closely with key internal stakeholders both to understand and be able to package up their work into clear compelling asks to prepare for grant and bid submissions where required.
- To assist, when required, with the content for fundraising appeals and activities throughout the year.
- Working to ensure data is maintained on our CRM system, and email lists are up to date.
- Be able to run and evaluate digital marketing campaigns to meet different objectives as required.
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Qualifications and Experience
- Educated to degree level or equivalent. (E)
- Strong level of IT literacy. (E)
- Awareness of communications principles and how to apply them to meet objectives. (E)
- Ability to communicate in an accessible and clear manner through a variety of formats. (E)
- Excellent written communication skills and attention to detail. (E)
- Familiarity with and use of social media and digital content making tools. (E)
- Excellent interpersonal skills, with the ability to build relationships across the organisation and with other stakeholders. (E)
- Excellent organisational skills, with ability to cope with a full and varied workload, prioritise and work to deadlines. (E)
- Positive and collaborative attitude and willingness to go the extra mile to help themselves and others achieve goals. (E)
- Experience of running and evaluating fundraising initiatives including digital campaigns. (E)
Knowledge and Skills
- Excellent interpersonal skills, with the ability to build relationships across the organisation and with other stakeholders. (E)
- Excellent organisational skills, with ability to cope with a full and varied workload, prioritise and work to deadlines. (E)
- Positive and collaborative attitude and willingness to go the extra mile to help themselves and others achieve goals. (E)
Personal Competencies
- Ability to work calmly under pressure, prioritise & manage own workload. (E)
- Flexibility, enthusiasm and a positive attitude at all times. (E)
- Honesty, fairness and reliability in all matters. (E)
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