Been There
Marketing and Community Engagement Lead
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Marketing & Community Engagement Lead
Job title: Marketing & Community Engagement Lead
Reports to: CEO
Hours: Part-time 3 days per week/24 hours
Location: Hybrid – home and able to work from Watlington, Oxfordshire when needed as well as attending meetings and events
Salary: £16-20,000pa pro rata £9,600-£12000
Contract: Permanent / fixed term
Note: There is potential to increase to four days per week as Been There grows. Also, some flexibility will be needed when attending events and meetings.
About Been There
Been There is a UK charity providing one-to-one peer support for adults experiencing eating disorders and body image challenges.
We connect people with trained volunteer Peer Mentors who have their own relevant lived experience. Our Peer Mentors provide a safe, non-judgemental space where people can talk openly, feel understood and know that somebody genuinely gets it.
Been There is entering an exciting period of growth. We want to reach more people who need support, recruit and engage more volunteer Peer Mentors, build an active community around our mission and generate the income needed to grow our impact.
Role purpose
The Marketing & Community Engagement Lead will develop and deliver Been There’s marketing and community engagement activity, helping us grow our reach, recruit more volunteer Peer Mentors and build a strong community of supporters, ambassadors and partners.
This is a hands-on role for someone who can combine creative thinking with delivery. You’ll work closely with the CEO and wider team to create campaigns, content and partnerships that help more people discover and engage with Been There.
Key responsibilities
Marketing & communications
- Develop and deliver Been There’s marketing and communications plan
- Create and manage engaging content across social media, email and the website
- Develop campaigns that build awareness, engagement and Mentor recruitment
- Use performance data to improve campaigns and communications
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Community & ambassadors
- Develop and grow our ambassador programme, engaging a community of Peer Mentors, ambassadors, supporters and influencers
- Create opportunities for our community to advocate for and amplify Been There’s work
- Build relationships with universities, societies and other communities
- Develop initiatives that encourage positive conversations around eating disorders and body image
Peer Mentor recruitment
- Lead marketing activity to build a strong pipeline of volunteer Peer Mentors
- Develop targeted recruitment campaigns and identify new audiences and channels
- Create authentic content about mentoring and the impact of peer support
- Monitor recruitment performance and continually improve our approach
Partnerships & profile
- Build relationships with organisations that can support Mentor recruitment and grow our community
- Represent Been There at relevant events and meetings
- Identify opportunities to raise the charity’s profile and reach new audiences
About you
We’re open to emerging talent and non-traditional career paths.
We care less about how many years you’ve worked in marketing and more about your ideas, creativity, understanding of digital communities and ability to make things happen.
You may be early in your career, have developed your skills through your own projects or content, or taken a different route into marketing. If you know how to engage people, create great content and are excited about Been There’s mission, we’d love to hear from you.
Essential
- Experience in marketing, communications, community engagement or a related area
- Experience creating content and campaigns across social media and digital channels
- Strong writing and storytelling skills
- Experience engaging online or offline communities
- Creative, proactive and comfortable taking projects from idea to delivery
- Strong relationship-building and organisational skills
- Comfortable using data to understand and improve performance
- Collaborative and confident working in a small, fast-moving team
- Thoughtful and sensitive when communicating about mental health and lived experience
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Desirable
- Experience in a charity, social enterprise or purpose-led organisation
- Volunteer recruitment or community fundraising experience
- Experience developing ambassador programmes
- Experience working with creators or influencers
- Experience building partnerships with universities or community organisations
- Familiarity with email marketing, website CMSs and social media tools
- Knowledge of eating disorders, body image or mental health
- Experience working in environments where safeguarding and confidentiality are important
What success looks like
- A strong and consistent pipeline of Peer Mentor applications
- Growth in Been There’s ambassador and supporter community
- Increased reach and engagement across social, email and other channels
- Successful development of university and community partnerships
- High-quality communications that strengthen Been There’s profile and clearly demonstrate its impact
Why join Been There?
This is an opportunity to have a very visible impact within a small, ambitious charity.
You'll have the freedom to bring ideas, try new approaches and help shape how Been There grows. And the results of your work will be tangible: more Mentors, a stronger community, more funds raised and, ultimately, more people receiving support from somebody who can genuinely say, "I've been there too."
Diversity, Equality & Inclusion
Diversity, equity and inclusion are at the heart of everything we do.
Been There is an equal opportunities employer and welcomes applications from all suitably qualified candidates regardless of race, religion, sex, gender identity, sexual orientation, age, disability or any other characteristic protected by law.
We are committed to creating an inclusive recruitment process and are happy to discuss any reasonable adjustments applicants may require.
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