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Marketing and Events Apprentice
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Marketing & Events Apprentice
Marketing & Events Apprentice will help deliver engaging and consistent marketing support across digital and offline channels. Working across a varied portfolio of services and audiences, the postholder will support brand development, content creation, campaigns, events, corporate engagement, giving, marketing and digital performance.
Events Support
- Support the planning and delivery of Impact Initiatives sector events, including conferences and networking events.
- Support public-facing events and campaigns, including preparing and setting up stands, engaging with members of the public and representing the charity.
- Help coordinate event promotion, bookings, materials, suppliers, speakers, attendees and post-event evaluation.
Third-party and Challenge Events
- Support the charity's participation in third-party and challenge events, including some evening and weekend events.
- Recruit and steward participants, provide timely communications and resources, and help participants feel valued and connected to the charity.
- Attend events to support participants, represent Impact Initiatives and help with practical set-up and delivery.
Corporate Engagement and Networking
- Research and identify appropriate local businesses and potential corporate partners.
- Support corporate outreach through personalised emails, telephone contact, social media and face-to-face engagement.
- Help build and maintain positive relationships with corporate supporters, including keeping accurate records, coordinating communications and identifying opportunities for continued involvement.
- Attend relevant networking events on behalf of Impact Initiatives, including some evening and weekend events.
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Brand and Design
- Support the development and consistent use of Impact Initiatives branding across the organisation.
- Support the design and production of accessible, high-quality marketing materials for digital and print use, working within agreed brand and accessibility guidelines.
- Maintain organised templates, image libraries and marketing assets.
Content, Campaigns and Copywriting
- Support the planning, delivery and evaluation of integrated marketing campaigns for different services and audiences.
- Write and edit short- and long-form copy, using agreed tone of voice, messaging and content guidelines.
- Support the gathering of stories, case studies, photographs and other content from colleagues, customers and partners, ensuring appropriate consent and safeguarding procedures are followed.
- Support the marketing of individual giving and legacy opportunities through planned, sensitive and audience-appropriate communications.
Digital Marketing and Performance
- Support search engine optimisation (SEO), including keyword research, website content improvements and monitoring performance.
- Support search engine marketing (SEM) and paid digital activity, including campaign set-up, budget tracking, monitoring and reporting where appropriate.
- Use analytics and channel insights to evaluate activity, identify learning and recommend improvements.
- Keep up to date with relevant digital trends, tools, platform changes and marketing regulations.
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Awards and Profile Raising
- Research and identify suitable awards and recognition opportunities for Impact Initiatives, its services and staff.
- Manage an awards calendar and coordinate deadlines, approvals and submissions.
- Gather evidence, statistics, stories and supporting material, and contribute to clear and compelling written applications.
Who We Are
Everyone needs a helping hand sometimes, whether that’s a child struggling with their mental health, or an older person feeling lost and alone. Some organisations focus on one issue at a time. But we’re the thread that helps hold things together, and we have been since 1978. Connecting people of all ages throughout Sussex to the support that’s right for them. So they can feel like they belong.
What We Do
We’re built on a simple belief: if we give someone the right support at the right time, we can change the course of their life. One trusted conversation, one safe space, one peaceful night’s sleep – small moments like these can lead to a whole new future. We leave no one behind, so our services reach far and wide across Sussex.
Why We Do It
The social fabric that helps hold communities together is frayed. Here in Sussex, we see it every day. Rising mental health issues, loneliness, housing problems and inequality. Without our support, people can fall through the cracks. We believe that repairing it starts locally. That’s why we’re here – to weave a safety net of support for the people of Sussex.
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