Grampian Transport Museum Trust
Marketing and Events Manager
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Reports to: Museum Co-ordinator Line reports: None Hours: 32 per week, flexibility throughout operational hours is required, Monday to Sunday to support the operation. Salary: Dependent on experience, but we anticipate the successful candidate being employed on a salary between £27,000 - £30,000 per year (based on 40 hours per week), but this is negotiable.
Purpose of the role
This role contributes to the success of Grampian Transport Museum by developing our audiences through marketing, membership and events, delivering our annual Marketing Plan and events programme, and promoting the museum as a resource to others.
Key responsibilities
- Develop and deliver an annual Marketing Plan for the museum.
- Develop marketing collateral, with agency support where required, in line with the museum’s brand guidelines and marketing objectives.
- Reach new audiences through marketing that tells The Story of Going Places, meeting visitor number targets, within agreed budgets.
- Maintain and update the museum website (based on Craft CMS), Shopify and social media channels, with support from the wider team for content.
- Manage the end to end membership and annual pass renewal processes, manage member communications and develop the membership scheme to attract new members.
- Develop and deliver a compelling annual events calendar, working with stakeholders (internal and external).
- Promote the museum as a resource to others.
- Other duties relating to marketing and events may be required, as agreed with the Museum Manager, as our offering develops.
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Key skills required
- Ability to work independently, taking pride in the quality of work delivered and have a genuine interest in cars, motorcycles and other forms of land transport, their heritage and preservation for the future.
- Experience of successful events management and marketing is required - we recognise that this might come in different forms, so please do not be put off applying if you do not have a degree.
- Hold a full, manual UK driving licence.
- IT Literacy: Proficiency in digital systems. Proficiency in using the Microsoft Office suite is essential, particularly Outlook, Word and Excel.
- Customer Service: Outstanding skills in handling queries and communicating effectively with trustees, members, visitors and supporters.
- Team Collaboration: Excellent teamwork skills, with the ability to work cohesively and coordinate efforts with all trustees, staff and volunteers involved in the museum.
- Commercial Acumen: Sound decision-making abilities to make effective commercial judgments are critical for the role.
- Organisational Skills: Strong organisational abilities to manage diverse responsibilities, prioritise tasks, and drive efficiency in the operation.
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Why work at Grampian Transport Museum?
We are a self-funding charity with a purpose – you’ll have the opportunity to help us share our amazing collection and tell the story of going places. In return, you will get:
- A competitive salary and attractive holiday allowance (and 2 weeks off over the festive period)
- Complimentary family membership of the museum and access to events.
- Access to ASVA Membership Cards which allow access to visitor attractions across Scotland.
- We are very dog friendly!
- Discounts in the retail and tearoom facilities.
- Access to development and progression opportunities alongside full management support to do so.
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