The Institute of Art and Ideas
Marketing and Growth Lead
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Marketing Director
Described by The Guardian as "the return to big thinking" and by Total Politics as "Europe's answer to TED," the IAI is a leading global ideas and education platform delivering debates, lectures, and courses from the world's foremost thinkers, scientists, artists, and policymakers. With an annual audience of hundreds of millions worldwide, the IAI is redefining how ideas are initiated and shared. Alongside its digital platform, the IAI is also responsible for the HowTheLightGetsIn festivals, the world's largest festivals of philosophy and music.
About the Role
In this role you will lead a core team of six, ensuring the quality and vision of our marketing output, and driving the continued remarkable growth that we have had every year for the last decade.
Responsibilities
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- Lead a core team of six
- Ensure the quality and vision of our marketing output
- Drive the continued remarkable growth
Requirements
- Demonstrate an understanding of how to drive digital growth
- Ability to retain and build subscriber loyalty
- Maximise revenue with appropriate pricing
- Expertise in social media, website content and design
- Detailed understanding of web analytics
- Use data to sharpen campaigns, refine messaging, improve performance and spot new opportunities for growth
Preferred Skills
- Outstanding communicator
- Exceptional writing skills
- Knowledge of traditional forms of marketing including press and hard copy promotional material
- Experience in developing and launching a website
- Experience in improving and updating an existing site alongside digital marketing and social media campaigns
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Evidence of Success
- Hard, demonstrable evidence of driving growth in a previous role (revenue, traffic, conversions, subscribers, following or engagement)
Qualifications
- Strong academic background
- Minimum 2:1 degree from a top university
Benefits
- Pension scheme
- Private healthcare insurance cashback scheme
- Hybrid working
- Cycle to Work
- Frequent company socials and biannual parties
- HowTheLightGetsIn festival ticket discounts
Equal Opportunity
We are proud to be an equal opportunity workplace, and actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do.
If you have what it takes to succeed in this role, please apply now!
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