Howells Recruitment
Marketing And Public Relations Manager
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Marketing & PR Manager
The Marketing & PR Manager will lead the planning and delivery of a leading insurance association's marketing, communications, and public relations activity. The role will be responsible for strengthening the organisation's brand profile, supporting member engagement and growth, promoting events and partnerships, and ensuring all marketing activity aligns with the organisation's strategic objectives.
This is a hands-on and strategic role requiring a confident marketing and communications professional who can manage multiple channels, develop compelling messaging, work with internal and external stakeholders, and use data to improve performance and impact.
Key Responsibilities
- Develop and deliver integrated marketing, PR, and communications plans that support the organisation's strategic objectives, member engagement, and industry profile.
- Manage the organisation's digital channels, including website content, social media, email marketing, and campaign activity.
- Create and oversee engaging content for members, sponsors, events, thought leadership, and external communications.
- Lead PR activity, including media relations, press releases, industry commentary, and opportunities to raise the organisation's visibility.
- Promote the organisation's events, sponsorship initiatives, and partnerships through coordinated multi-channel marketing campaigns.
- Maintain consistent brand messaging, tone of voice, and visual identity across all marketing and communications activity.
- Monitor, analyse, and report on key performance measures across campaigns, digital engagement, PR activity, and marketing KPIs, using insight to improve future activity.
- Work closely with the Executive Team, members, sponsors, agencies, and suppliers to deliver high-quality activity on time and within budget.
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Skills, Experience & Knowledge
- Proven experience in a marketing, PR, or communications role, ideally within a membership body, trade association, professional services, financial services, or insurance-related environment.
- Strong understanding of integrated marketing, PR, digital communications, content planning, and brand management.
- Excellent writing, editing, and proofreading skills, with the ability to adapt messaging for different audiences and channels.
- Experience managing social media, email marketing, website content, and campaign activity.
- Ability to interpret data, track KPIs, and use insight to improve marketing performance.
- Confident stakeholder management skills, including experience working with senior leaders, external agencies, media contacts, and industry partners.
- Strong organisational skills, with the ability to manage competing priorities and deliver multiple projects to deadline.
- Commercial awareness and an interest in the MGA, insurance, or wider financial services sector.
Personal Attributes
- Strategic, proactive, and able to see the bigger picture while remaining hands-on with delivery.
- Confident communicator with strong interpersonal skills and professional credibility.
- Creative, curious, and able to develop engaging ideas that support organisational goals.
- Highly organised, detail-focused, and comfortable managing deadlines.
- Collaborative and flexible, with the ability to work effectively across a small team and with external partners.
- Data-informed and outcomes-focused, with a commitment to continuous improvement.
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Desirable Experience
- Experience working with a membership organisation, trade body, or association.
- Knowledge of the insurance market, MGA sector, or financial services landscape.
- Experience supporting events, sponsorship campaigns, or member engagement programmes.
- Experience working with PR agencies, media partners, or external marketing suppliers.
- Experience using HubSpot and WordPress would be advantageous.
Key Measures of Success
- Increased visibility and recognition of the organisation across the MGA and wider insurance sector.
- Consistent and professional delivery of marketing, PR, and communications activity.
- Improved member engagement, event promotion, and campaign performance.
- Stronger digital presence, including website traffic, social media engagement, and email performance.
- Clear reporting of marketing activity, outcomes, and recommendations for improvement.
- Effective collaboration with internal stakeholders, members, sponsors, media, and external suppliers.
Candidate Summary
The successful candidate will be a confident and commercially aware marketing and PR professional who can combine strategic thinking with practical delivery. They will understand how to build a strong brand, develop engaging communications, manage stakeholder relationships, and use data to demonstrate impact. This role would suit someone who enjoys working in a small, collaborative organisation and is motivated by raising the profile and influence of a specialist membership body.
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