GGi
Marketing and relationships manager
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Marketing and Relationships Manager
The marketing and relationships manager is a key member of the business development and communications team, which is led directly by the two founding partners of GGi. The role exists to professionalise and elevate GGi’s marketing activity and the systematic management of client and stakeholder relationships so that we convert our existing goodwill, high levels of repeat business and strong reputation into the ambitious growth set out in our business plan.
You will manage the marketing and relationships function in a flat structure (no direct reports). Your success will come from catalysing and enabling the consultants and partners who are the primary relationship holders, working seamlessly with the events team and the wider communications function, and embedding a customer-success mindset across the organisation. You will help turn our ground-breaking new RAG AI capability and the forthcoming marketing plan into tangible growth and reputational results.
Key Responsibilities
Marketing Strategy and Delivery
- Pick up the new marketing plan which translates GGi’s ambitious growth plan into clear, prioritised campaigns and activity
- Support the launch and ongoing promotion of the RAG AI system so that our knowledge assets become a powerful differentiator and lead-generation tool
- Develop and execute multi-channel marketing activity (digital, content, thought leadership amplification, a well-known events programme, etc) that raises visibility among target public-purpose audiences
- Ensure consistent messaging and brand experience across all touchpoints
- Measure and report on marketing performance, continuously refining approach for impact and efficiency
- Contribute creative ideas that keep GGi distinctive and relevant
Relationship Management and Customer Success
- Implement practical systems and rhythms for managing client and stakeholder relationships at organisational level (building on the strong foundations already in place)
- Act as the central coordinator and catalyst for relationship activity – prompting, supporting and enabling consultants and partners rather than owning every relationship yourself
- Embed a customer-success approach: post-project follow-up, health checks, structured feedback, identification of on-sell and expansion opportunities and ensuring clients feel the ongoing value of the GGi relationship
- Maintain and improve CRM data quality and usage so that relationship intelligence is visible and actionable
- Track relationship health, repeat business, and expansion metrics; surface insights and opportunities to the leadership team
- Support the conversion of goodwill into formal partnerships, framework agreements and longer-term engagements
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Collaboration and Enabling Others
- Work closely with the events team to maximise the commercial and relationship value of GGi’s event programme
- Partner with the wider communications team on content, messaging and campaigns
- Equip consultants with simple tools, prompts and intelligence so they can manage relationships more effectively and consistently
- Represent the marketing and relationships function in internal planning and business-development discussions
- Contribute to a positive, collaborative, values-driven culture
Key Measures of Success (First 12–18 Months)
- Clear, measurable contribution to the growth targets in the business plan (pipeline quality, conversion, repeat/expansion revenue)
- Successful support for the RAG AI launch and related marketing activity, with evidence of increased engagement with GGi knowledge assets
- Improved consistency and visibility of relationship management and customer-success activity across the firm
- High-quality CRM data and usable relationship intelligence
- Positive feedback from consultants, partners and clients on the enabling support provided
- Delivery of the marketing plan priorities within budget and to agreed timelines
GGi’s Distinctive Approach – The Attitudes, Skills and Mindset We Value
We recruit and develop people who demonstrate:
- Attitude: human skills, ethics and values, social conscience, interest in the world, enthusiasm, team working, ambition for change, inventiveness, kindness and empathy, comfort with uncertainty
- Skills: marketing and relationship craft, commercial awareness, CRM and systems fluency, organisational excellence, flexible and adaptive working
- Mindset: creativity and insight, commercialism, digital/virtual approach, professionalism, enabling others
Rewards and Development
- Base salary circa £45,000
- Company-wide bonus scheme linked to annual business-plan targets and individual contribution
- Significant investment in your professional development and exposure
- Flexible / hybrid working, generous holiday entitlement, pension, health and wellbeing support, and a creative approach to total reward
- The opportunity to shape a critical function in a growing, purpose-driven organisation that genuinely values marketing and communications
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Person Specification
Knowledge and Experience (Essential Unless Noted)
- Demonstrable experience in marketing, client relationship management, customer success, account management or a closely related commercial role, ideally within professional services, consultancy, membership or knowledge-based organisations
- Evidence of turning existing relationships and goodwill into structured growth or improved retention/expansion
- Experience of working with (or influencing) senior professionals without direct line management authority
- Confident use of CRM systems and ability to turn data into insight and action
- Experience of multi-channel marketing campaigns and measuring results
- Strong written and verbal communication skills
Desirable
- Experience in or strong affinity with public-purpose, health, education, charity or regulated sectors
- Familiarity with content marketing, thought-leadership amplification or AI-enabled knowledge tools
- Experience supporting or working alongside an events function
Attributes (All Essential)
- Highly organised, proactive and commercially minded
- Excellent interpersonal skills and the ability to build trust quickly
- Collaborative style that enables and catalyses others
- Comfortable in a fast-moving, ambitious growth environment
- Genuine commitment to GGi’s mission, values, equality, diversity and inclusion
- Curious, empathetic and results-oriented
General Requirements (All Essential)
- A genuine interest in the world and society, with a track record of voluntary, advocacy, creative or community work that reflects our values
- Role model GGi’s values and commitment to EDI
- Full compliance with confidentiality, GDPR and professional standards
- Willingness to travel occasionally for events, client meetings or internal gatherings
GGi is an equal opportunities employer and operates a guaranteed interview scheme for disabled applicants. We welcome applications from candidates of all backgrounds who share our values and passion for making a difference through better governance and stronger organisations.
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