Marketing and Sales Apprentice

Drive revenue growth by winning new transport contracts, developing B2B relationships, preparing tenders, managing the sales pipeline, and supporting marketing.

Focus on same-day, next-day, multi-drop, dedicated fleet, and overflow logistics while maintaining strong client relationships.

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Most of your apprenticeship is spent working.

You’ll learn on the job by getting hands-on experience.

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What you'll do at work

• Conduct thorough market research to identify and evaluate potential leads and target markets.
• Collect and organise contact details and company information using various online tools and databases.
• Regularly update and verify lead data, ensuring accuracy and removing duplicates.
• Segment leads by industry, location, company size, etc., to support targeted marketing strategies.
• Assist in drafting and sending outreach emails or messages to prospective clients.
• Help develop personalized content, email templates, and outreach strategies to maximize engagement.
• Work closely with the sales and marketing teams to align lead generation efforts with broader campaign goals.
• Provide insights into lead behaviour, preferences, and trends to refine outreach strategies.
• Participate in training sessions to gain expertise in lead generation tools, CRM software, and industry best practices.
• Get hands-on experience with platforms like LinkedIn Sales Navigator, HubSpot, Salesforce, and more.
• AI-supported data scraping, automated lead qualification, and market segmentation.

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Where you'll work

42 Bridge End
Leeds
LS1 4DJ

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Apprenticeships include time away from working for specialist training.

You’ll study to gain professional knowledge and skills.

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Training provider

LUMINATE EDUCATION GROUP

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Training course

Business administrator (level 3)

Understanding apprenticeship levels (opens in new tab)

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What you'll learn

Course contents

• Skilled in the use of multiple IT packages and systems relevant to the organisation in order to: write letters or emails, create proposals, perform financial processes, record and analyse data. Examples include MS Office or equivalent packages. Able to choose the most appropriate IT solution to suit the business problem.
• Able to update and review databases, record information, and produce data analysis where required.
• Produces accurate records and documents including: emails, letters, files, payments, reports, and proposals. Makes recommendations for improvements and present solutions to management. Drafts correspondence, writes reports, and able to review others' work. Maintains records and files, handles confidential information in compliance with the organisation's procedures. Coaches others in the processes required to complete these tasks.
• Exercises proactivity and good judgement. Makes effective decisions based on sound reasoning and is able to deal with challenges in a mature way. Seeks advice of more experienced team members when appropriate.
• Builds and maintains positive relationships within their own team and across the organisation. Demonstrates ability to influence and challenge appropriately. Becomes a role model to peers and team members, developing coaching skills as they gain area knowledge.
• Demonstrates good communication skills, whether face-to-face, on the telephone, in writing, or on digital platforms. Uses the most appropriate channels to communicate effectively. Demonstrates agility and confidence in communications, carrying authority appropriately. Understands and applies social media solutions appropriately. Answers questions from inside and outside of the organisation, representing the organisation or department.
• Completes tasks to a high standard. Demonstrates the necessary level of expertise required to complete tasks and applies themself to continuously improve their work. Is able to review processes autonomously and make suggestions for improvements. Shares administrative best-practice across the organisation e.g. coaches others to perform tasks correctly. Applies problem-solving skills to resolve challenging or complex complaints and is a key point of contact for addressing issues.
• Takes responsibility for initiating and completing tasks, manages priorities, and time in order to successfully meet deadlines. Positively manages the expectations of colleagues at all levels and sets a positive example for others in the workplace. Makes suggestions for improvements to working practice, showing understanding of implications beyond the immediate environment (e.g. impact on clients, suppliers, other parts of the organisation). Manages resources e.g. equipment or facilities. Organises meetings and events, takes minutes during meetings, and creates action logs as appropriate. Takes responsibility for logistics e.g. travel and accommodation.
• Uses relevant project management principles and tools to scope, plan, monitor, and report. Plans required resources to successfully deliver projects. Undertakes and leads projects as and when required.