Marketing Apprentice

We're looking for an enthusiastic Marketing Apprentice to join our growing marketing team. This is your chance to kick-start your career in a supportive, collaborative environment where you'll learn from a team of experienced marketers, work on real client projects, and see the direct impact of your ideas.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Support the planning and delivery of marketing activity that helps raise awareness of DJH's services and expertise
• Help create and share engaging content across digital and offline channels
• Support webinars, networking events and sponsorship activities that connect DJH with clients and local business communities
• Assist with website, social media and email marketing activity whilst learning how digital channels contribute to business growth
• Help maintain marketing records and providing support with campaign reporting and performance tracking
• Work closely with colleagues across the business to understand their services, share ideas and support marketing activity across our office network
• Contribute to team discussions and marketing projects, bringing fresh ideas and perspectives whilst developing your marketing knowledge and skills
• Be an active brand ambassador, tasked with keeping our look, feel and messages consistent across the group

Where you'll work

The Glades Festival Way
Festival Park
Stoke-On-Trent
Staffordshire
ST1 5SQ

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

NEWCASTLE AND STAFFORD COLLEGES GROUP

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.