Marketing Apprentice

We are looking for a Marketing Apprentice to join our team of 6. This is an excellent opportunity for someone who is eager to build a career in marketing while gaining hands-on experience in a supportive environment. You will support a wide range of marketing activities including digital marketing, content creation, campaigns and events.

Key Responsibilities:

• Assist with planning and delivery of marketing campaigns.
• Assist with creating content for the firm's website, social media channels, email marketing and printed marketing materials.
• Schedule and publish content across the firm's social media platforms.
• Update website content using the firm's content management system.
• Support the planning and delivery of networking events, seminars and webinars.
• Carry out market research.
• Ensure all marketing materials are consistent with the firm's brand guidelines.
• Provide day-to-day administrative support to the marketing team.

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training Provider

COLCHESTER INSTITUTE

Training Course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents:

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are coordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.