Marketing Apprentice

Marketing Apprentice

We are looking for a motivated and enthusiastic Marketing Apprentice to join our team. This is an excellent opportunity for someone looking to start a career in marketing while gaining valuable hands-on experience within the construction industry.

Day to Day Responsibilities

• Assist in creating content for social media platforms, including LinkedIn, Instagram, and the company website
• Develop project case studies, news articles, and company updates
• Support the production of marketing materials, presentations, brochures, and award submissions
• Monitor and update website content to ensure information remains accurate and engaging
• Capture and organise project photography, videos, and marketing assets
• Assist with marketing campaigns and internal communications
• Support the organisation of company events, exhibitions, careers fairs, and community engagement activities
• Visit live construction sites
• Help track marketing performance and prepare basic reports on campaign effectiveness
• Maintain project information
• Ensure all marketing activity reflects the company’s brand guidelines and values
• Assist with social value reporting and analysis

Apprenticeship Details

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
• Use research/survey software to gather audience insight and/or evaluation to support the project
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand
• Use software to design and create marketing assets to meet the technical specification
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant
• Use a content management system to publish text, images, and video/animated content
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management
• Identify and use data and technologies to achieve marketing objectives
• Monitor and amend campaigns to meet budget requirements including time and monetary costs
• Review campaigns regularly to ensure effectiveness, to optimise the results
• Measure and evaluate campaign delivery to identify areas for improvement
• Use data analysis tools to record, interpret and analyse customer or campaign data