Marketing Apprentice

About the Role

This is an exciting opportunity for the right candidate to help assist the marketing for Watford Palace Theatre, across the full marketing spectrum - traditional and digital, to consumer and to business. Contributing to raising reach, awareness and engagement.

What You'll Do at Work

The successful applicant will work with the Marketing team in supporting the delivery of the theatre's marketing and communications and understanding our audiences. The purpose of the Marketing Department is to deliver all the marketing and branding elements of the WPT programme – this includes our productions, visiting work, projects and events, in the theatre, studio, digital ‘stages’, outdoor festivals, on tour and across the youth and community activities of our Take Part department.

Key Duties

• Audience research
• Brand management
• Advertising and promotion
• Campaign creation
• Customer data and insight analysis
• Monitoring campaign success

The Marketing Department also upholds an inclusive and collaborative culture, committed to our values.

Who We Are Looking For

This post is ideal for a 'doer' - a team player who likes to get involved. Someone creative and organised, who strives for the best and wants to make theatre as exciting, relevant and inclusive as possible to audiences, participants and artists. We want someone who can work closely with the Marketing team and enjoys variety.

We are looking for someone who will champion our values; Entertainment, Inspiration and Representation.

Watford Palace Theatre is committed to inclusivity and diversity. We actively encourage people from a variety of backgrounds with different experiences, skills and stories to join our organisation. We are particularly keen to support people top apply who have previously been underrepresented in the Creative Industries.

Where You'll Work

20 CLARENDON ROAD
WATFORD
WD17 1JZ

Apprenticeships Include Time Away from Working for Specialist Training

You’ll study to gain professional knowledge and skills.

Training Provider

JBC SKILLS TRAINING LIMITED

Training Course

Multi-channel marketer (level 3)

What You'll Learn

Course Contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.