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Marketing Apprentice
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Join us as a remote Email Marketing Apprentice (Level 3) and help create engaging email campaigns that nurture leads and deliver results while earning a nationally recognised Marketing Assistant qualification. Ideal for a creative, organised individual with strong writing skills and an interest in digital marketing.
Key Responsibilities
- Support the planning, creation, and delivery of email marketing campaigns from concept to send
- Write compelling, on-brand copy for email campaigns, newsletters, and automated sequences
- Build and manage email workflows and automation journeys within the CRM platform
- Maintain and segment contact lists to ensure the right messages reach the right audiences
- Monitor campaign performance, reporting on open rates, click-through rates, and conversions
- Use Microsoft Office 365 to manage campaign schedules, collaborate with the team, and produce reports
- Ensure all communications are compliant with GDPR and email marketing best practices
- Support the wider marketing team with content creation and scheduling across channels
- Contribute ideas to improve engagement, reduce unsubscribes, and grow the mailing list
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
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Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
The role offers long term security and the opportunity to progress into a permanent position.
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