Marketing Apprentice

About the Role

You’ll support the Account Director with the delivery of client and agency marketing activity through hands-on execution, coordination, and organisation — while developing core marketing skills with structured support from the Marketing Manager and Directors.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Social media & content execution: Schedule and publish social media content. Manage content across platforms such as TikTok, Instagram, LinkedIn and YouTube. Handle community engagement — comments, messages, and interactions — with timely responses
• Digital & content support: Update website copy and images; create basic web pages and landing pages (e.g. Framer, Webflow (training will be given). Manage and update blog content, including blog and article writing. Assist with email marketing campaigns. Support video content with basic editing
• Social growth: Assist with growing social accounts: adding relevant connections, engaging with posts, following relevant accounts. Monitor engagement and activity, produce basic performance reports (LinkedIn, Instagram, TikTok)
• Account & campaign support: Support the Client Account Director on key accounts: campaign setup, client setup, social account creation
• Events, admin & organisation: Plan and coordinate events: bookings, logistics, and materials; attend events where required. Support creation of proposals, documents and marketing & sales documents/resources. Keep Monday.com boards fully up to date and ensure all files are saved and organised correctly
• Design management: Submit design briefs provided by our team to our design partner. Manage the design workload in Monday.com and liaise with the team to set priorities

Where you'll work

AXD AGENCY

BEEHIVE LOFTS

31 WAULK MILL

51 BENGAL STREET

M4 6LN

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.