Role Overview

This role combines creative and administrative tasks, working closely with songwriters and staff on marketing projects, including content creation, digital marketing asset building, copywriting, playlist creation, mailing list management, attending gigs and industry events, and marketing partnerships.

About Sony Music Publishing

At Sony Music Publishing ("SMP"), we believe every voice matters. We are the #1 global music publisher, advancing the artistry of the world’s greatest songwriters and composers for over 25 years.

Responsibilities

The marketing department is responsible for all proactive creative activity for our songwriters, composers, partners, and staff. This includes social media output, PR/Comms, working creatively with DSPs and digital partners, and sync client email marketing.

Daily Tasks

• Social media content creation, including short-form video content, informed by central SMP marketing calendar
• Maintenance and management of the sync marketing mailing lists
• Updating of the marketing department calendar and key anniversary calendar
• Playlist creation for SMP UK Spotify channel and sync client marketing
• Copy-writing for marketing pieces, internal announcements, and external releases
• Assist and support the team with ongoing sync and marketing reporting

Work Location

2 Canal Reach
London
N1C 4DB

Apprenticeship Details

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training Provider

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Training Course

Content creator (level 3)

Course Contents

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches, and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity, and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain, and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure, and label content effectively, methodically, and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues, and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.