Marketing Apprentice

This is a fantastic opportunity to join Orange County CBD as a Marketing Apprentice and get hands-on experience across the full digital marketing mix. You’ll be involved in social media, SEO, PPC, Google Analytics, website management, content creation and digital campaigns.

What you'll do at work

• Plan, create, implement and monitor digital marketing campaigns to promote the Brand to our target audiences.
• Analyse and interpret data on a variety of topics including Google Analytics and the effectiveness of campaigns.
• Discover how to devise and implement PPC strategies and learn how to manage the campaigns in accordance with these strategies.
• Assist in carrying out technical ad changes, analysing and drawing insight from third party analytics data.
• Build and manage the organisation's social media profile and presence.
• Source information and present it in a variety of formats including content for websites, social media activity, online newsletters, adverts.
• Gain valuable insight into the workings of SEO campaigns across a range of websites.
• Assist in carrying out ‘hands on’ on-site and technical changes, analysing and drawing insight from third party analytics data and conducting basic technical research.
• Appropriately manage the organisation’s media budget.
• Liaise with the sales team to promote sales.
• Develop and maintain a calendar of key industry and company events and develop digital content to suit.
• Manage the business’ social media accounts.
• Update websites content using the WordPress and bespoke platform.

Where you'll work

1 Carraway Road
Gilmoss Industrial Estate
Liverpool
L11 0EE

Training provider

NOWSKILLS LIMITED

Training course

Multi-channel marketer (level 3)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.