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Marketing Apprentice
WELLS
£16.6k/yr
Posted 3 days ago
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Job Description: Marketing Team Support Apprentice
To support the Wookey Hole marketing team in delivering day-to-day digital and marketing activities across the business. The role is designed as a learning position, providing hands-on experience in social media, website content management, campaign support, and general marketing administration.
Main Duties of the Post
Social Media Coordination
- Schedule approved content across multiple platforms using tools such as Meta Business Suite, including Wookey Hole, Wild Wookey, Circus, Mendip View Hot Tub Lodges, and Bucklegrove Holiday Park.
- Upload imagery and copy, ensure correct timing of posts, and support content repurposing (e.g. stories, reels).
- Assist with basic community management and flag any issues where required.
Website & Digital Content
- Carry out simple website updates once trained, including text and image changes, link checking, and formatting.
- Maintain and organise digital asset libraries and upload event listings to external platforms and partners.
Influencer & PR Support
- Support the coordination of influencer and PR activity, including maintaining records, assisting with influencer visits, and tracking content.
Marketing Campaign Support
- Assist in the delivery of marketing campaigns, including coordinating artwork and content distribution with internal and external stakeholders.
- Ensure materials are filed and stored correctly for future reference.
General Marketing Administration
- Provide day-to-day administrative support to the marketing team, including assisting with printed materials, email campaigns, monthly reporting, and liaison with suppliers such as printers.
- Support local distribution of marketing materials and attend occasional promotional events where required.
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General
- In addition to the duties listed, the post holder may be required to undertake any other reasonable duties as required.
Apprenticeship Details
Apprenticeships include time away from working for specialist training. You’ll study to ensure professional knowledge and skills.
Course Contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive, and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are coordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret, and analyse customer or campaign data.
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Training Schedule
- You will be pursuing a Level 3 Apprenticeship Standard in Multi-Channel Marketing, through Weston College
- An assessor will conduct on-site observations to evaluate your progress, as well as support you in college throughout your apprenticeship
- At the conclusion of your programme, your qualification will be assessed through an Apprenticeship Assessment
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Skills
Social media
Website content management
Campaign support
Marketing administration
Digital marketing
Content management
Copywriting
Data analysis
Spreadsheets
Project management