Robert Half
Marketing Assistant
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Content & Digital Marketing Executive
Salary: £50,000 per annum
Job Type: Permanent | Hybrid
Hours: Monday–Friday, 8:30am–5:00pm
Location: Hybrid, Primarily home based with regular meetings in Cardiff
Reporting to: Marketing Manager
The Opportunity
We are looking for a creative, ambitious and digitally minded Content & Digital Marketing Executive to join our growing marketing team.
This is an exciting opportunity for a hands-on marketer who enjoys creating engaging content, managing social media channels and turning ideas into campaigns that deliver measurable results.
You’ll play a key role in developing the company’s digital presence across social media, email, content marketing and paid advertising, while working closely with marketing, sales and wider business teams.
You’ll also have the opportunity to get out and about — attending trade shows, customer projects and site visits to capture authentic content and bring the company’s work to life across our digital channels.
What You'll Be Doing
- Create engaging, relevant and on-brand content across Instagram, Facebook, LinkedIn, YouTube and TikTok.
- Develop and schedule social media content, newsletters and other digital communications.
- Write engaging copy for blogs, articles, newsletters and case studies.
- Manage day-to-day social media activity, including monitoring engagement and responding to comments and messages.
- Maintain and develop the monthly marketing content calendar.
- Create social media briefs and shot lists for onsite video and photography projects.
- Produce and edit short-form video content for digital and social channels.
- Support the development and execution of social media campaigns, promotions, partnerships and sponsored content.
- Work with the marketing team to improve online visibility through SEO, Google Ads and social advertising.
- Monitor and analyse digital marketing performance against agreed KPIs, including engagement, follower growth, website activity and conversions.
- Research industry trends, construction news, competitor activity and emerging digital marketing opportunities.
- Work closely with sales and conversion teams to understand customer feedback, purchasing trends and market developments.
- Develop marketing content based on customer projects and real-world success stories.
- Proofread and edit marketing materials to ensure consistency, accuracy and quality.
- Collaborate with external videographers, advertising specialists and other creative partners.
- Attend trade shows, site visits and conversion projects to capture content for marketing campaigns.
- Identify relevant industry communities and organisations and explore opportunities to build relationships.
- Provide regular insight and feedback to the Marketing Manager and wider management team.
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What We're Looking For
We're looking for someone who is creative, commercially aware and genuinely passionate about digital marketing and social media.
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You'll ideally have:
- Experience managing social media channels for a business or brand.
- Strong knowledge of Instagram, Facebook, LinkedIn, YouTube and TikTok.
- Excellent written and verbal communication skills.
- Experience creating digital content, including graphics, photography and video.
- Experience with Canva and/or Adobe Creative Suite.
- Experience editing short-form video using tools such as CapCut or InShot.
- An understanding of SEO, Google Trends and paid digital advertising.
- Strong attention to detail and excellent proofreading skills.
- The ability to interpret marketing analytics and use data to inform future activity.
- Excellent organisation skills and the ability to manage multiple projects and deadlines.
- A proactive and independent approach, with the confidence to take ownership of delegated projects.
- A creative mindset and the ability to develop fresh ideas for engaging target audiences.
Why Join?
You'll be joining a business where you can make a real impact on the company's digital presence and marketing strategy.
The role offers a varied mix of creative content production, social media, digital marketing, market research, campaign development and onsite activity, making it an excellent opportunity for someone looking to develop their career across the full digital marketing mix.
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